Adalysis review

Adalysis takes second place because it is built only for search, and that focus shows in the details. Its audit library has more than 100 prebuilt checks that you can edit, custom alerts let you add your own rules, and automated actions fix issues without leaving the platform. Budget tools are a strong point: tracking at the account, campaign or budget group level, forecasts based on account history, seasonality and ad schedule, and automated daily adjustments with rollovers. Quality Score analysis is impression-weighted and aggregated, which makes it easier to see which fixes affect the most traffic, and search term and n-gram tools replace spreadsheet work. Every plan includes all features and unlimited Google Ads accounts, Microsoft Ads accounts and users, with price set by monthly ad spend in USD. The limits are channel coverage, since social platforms are not supported, and the fact that we could not confirm the USD price in plain page text, so pricing is marked pending.

Who it is for

Search specialists who want audits, ad testing and budget pacing with unlimited accounts and users

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• 100+ prebuilt audit checks that can be customized
• Budget tracking, projections and automated daily budget adjustments
• Nine prebuilt, editable performance monitors with root cause analysis
• Impression-weighted aggregate Quality Score analysis
• Keyword, search term and n-gram analysis plus an RSA asset manager

Strengths and weaknesses

• Strength: Every plan includes unlimited Google Ads accounts, Microsoft Ads accounts and users
• Strength: All features are included in all plans; tiers differ by ad spend and support
• Strength: 30-day free trial, extendable to 45 or 60 days on higher tiers
• Weakness: Covers Google Ads and Microsoft Ads only, not social ad platforms
• Weakness: Price rises automatically when monthly ad spend crosses a tier
• Weakness: The pricing slider did not show a USD figure in plain HTML from our location

Key facts

• Platforms: Google Ads, Microsoft Ads
• Audit checks: 100+ prebuilt
• Free trial: 30 days
• Billing discounts: 10% for six months, 15% annual

Where it ranks

Adalysis is No. 2 in our Best PPC Management Software verdict.