Data & analytics

Plausible is the best website analytics tool for site owners who want clear, cookieless traffic reports in 2026, from $9 a month. Google Analytics 4 suits marketers who run Google Ads and need attribution and predictive audiences, and it is free. Umami is the best low-cost privacy pick, with a free Hobby plan and Pro at $20 a month.

1. 1. Plausible Analytics8.7
2. 2. Google Analytics 48.5
3. 3. Umami8.5