Sales & CRM

CRM, prospecting, sales engagement, quoting and commission tools.

Shortlists

Best Cold Email Software
Instantly is the best cold email software for founders and SDR teams sending at volume in 2026, with unlimited mailboxes and warmup from $47 per month. Smartlead suits agencies that need automatic mailbox rotation and client workspaces from $39 per month. Mailshake is the cheapest paid option at $29 per month, and Apollo.io has a free plan.
1. 1. Instantly9.0
2. 2. Smartlead8.9
3. 3. Saleshandy8.8
Best CRM for Small Business
HubSpot CRM is the best CRM for small businesses with a few salespeople in 2026, with a free plan for two users and Starter from $15 per seat per month; Bigin by Zoho suits small teams that want a simple pipeline for very little money. The cheapest paid option is Bigin Express at $7 per user per month billed yearly.
1. 1. HubSpot CRM8.9
2. 2. Bigin by Zoho8.6
3. 3. Pipedrive8.5
Best CRM for Startups
HubSpot CRM is the best CRM for early-stage startups in 2026, free for two users with Starter from $15 per seat per month; Attio suits venture-backed founders who want a flexible data model and a free plan for up to 3 seats. The cheapest paid options are Close Solo, Twenty Pro and Freshsales Growth at $9 per user per month billed annually.
1. 1. HubSpot CRM9.0
2. 2. Attio8.7
3. 3. Pipedrive8.4
Best CRM Software
HubSpot CRM is the best CRM software for most sales teams in 2026, with a free plan for two users and Starter from $15 per seat per month; Pipedrive suits teams that run their day from a visual deal pipeline. The cheapest paid seat on our list is Freshsales Growth at $9 per user per month billed annually.
1. 1. HubSpot CRM8.9
2. 2. Pipedrive8.6
3. 3. Zoho CRM8.6
Best Free CRM Software
HubSpot CRM is the best free CRM software for small teams in 2026, with a free plan for two users and Starter from $15 per seat per month; Bigin by Zoho suits solo sellers who want the cheapest upgrade, at $7 per user per month billed yearly. EngageBay has the most generous free seat count on our list, free for teams of up to 15 members.
1. 1. HubSpot CRM8.9
2. 2. Bigin by Zoho8.5
3. 3. Zoho CRM8.5
Best Lead Generation Software
Apollo.io is the best lead generation software for small B2B teams in 2026, with a free plan and paid seats from $49 per month billed annually. Snov.io suits teams that want unlimited seats and built-in email outreach from $29.25 a month; RocketReach Essentials is the cheapest paid option at $19 a month billed annually.
1. 1. Apollo.io9.0
2. 2. Snov.io8.6
3. 3. Lusha8.5
Best Proposal Software
PandaDoc is the best proposal software for sales teams that need templates, e-signature and tracking in one tool in 2026, with a free plan for 5 documents a month and Starter at $19 per seat billed annually. Better Proposals suits agencies and service firms, from $13 per month billed annually. The cheapest paid option is Prospero at $12 a month billed annually.
1. 1. PandaDoc8.9
2. 2. Better Proposals8.7
3. 3. Qwilr8.5
Best Sales Engagement Platforms
Apollo.io is the best sales engagement platform for outbound teams that also need contact data in 2026, with a free plan that includes 2 sequences and paid seats from $49 per month billed annually. HubSpot Sales Hub suits teams already on HubSpot CRM, with Starter listed at $20 per seat. Mixmax is free for 50 recipients a month and costs $29 per user per month billed yearly for paid sequences.
1. 1. Apollo.io8.9
2. 2. HubSpot Sales Hub8.5
3. 3. lemlist8.4
Best Sales Intelligence Tools
Apollo.io is the best sales intelligence tool for outbound teams that want contact data and sequences in one seat in 2026, from $49 per seat per month billed annually with a free plan. Lusha suits small teams that want quick email and phone lookups from $37.45 a month; RocketReach Essentials is the cheapest paid option at $19 per month billed annually.
1. 1. Apollo.io9.0
2. 2. Lusha8.6
3. 3. RocketReach8.3