Figma review

Figma is the default choice for most interface designers because the prototype is built on the same canvas as the design. Its documented prototyping set covers interactive overlays, Smart Animate and spring transitions, video inside prototypes and a responsive viewer that adapts to screen size. For flows that behave like a real app, Figma lists variables, multiple actions per interaction, if/else conditional logic and expressions. Prototype sharing permissions let stakeholders open a prototype without seeing the source file, which matters for agencies. Figma Make adds prompt-based generation of functional prototypes or web apps from existing designs, with Supabase backend support. The Starter plan is free with unlimited drafts, while Professional costs $16 per full seat per month billed annually, with $12 Dev seats and $3 Collab seats. Watch the billing rules: seats added during an annual Professional term are charged monthly at the monthly rate, and Organization jumps to $55 per full seat.

Who it is for

Product designers and teams who want to design screens and build interactive prototypes in the same shared file.

Price

Free Starter plan; Professional full seat $16 per month billed annually.

Full seat $16 /mo + 3,000 AI credits/mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Interactive prototypes with overlays, Smart Animate transitions and video in prototypes
• Advanced prototyping with variables, conditional logic and expressions
• Prototype sharing permissions that let clients view a prototype without the design file
• Figma Make turns a prompt or existing designs into a functional prototype or web app
• Responsive prototype viewer and live embeds of designs and prototypes

Strengths and weaknesses

• Strength: Free Starter plan with unlimited drafts and UI kits
• Strength: Prototyping and design live in one file, so there is nothing to sync
• Strength: Cheaper Dev and Collab seats for people who inspect or comment
• Weakness: Seats added mid-term on an annual Professional plan are billed monthly at the monthly price
• Weakness: Organization costs $55 per full seat per month billed annually
• Weakness: AI features run on monthly credit allowances that differ by seat

Key facts

• Free plan: Starter, with unlimited drafts and 500 AI credits a month
• Professional: $16 per full seat per month, billed annually
• Dev and Collab seats: $12 and $3 per month on Professional
• Organization: $55 per full seat per month, billed annually
• Prices shown: USD

Where it ranks

Figma is No. 1 in our Best Prototyping Tools verdict.