Helium 10 review

Helium 10 has the broadest toolset here, which is why it scores highest on features, but its prices keep it in third place. Platinum, at $129 a month or $99 a month billed yearly, is pitched at sellers up to $100K a year and covers product research, the Chrome extension for Amazon and Walmart, keyword research with 100 searches a month, rank tracking, an AI-enhanced listing builder and basic profit reporting. Diamond, at $359 a month or $279 billed yearly, targets brands between $100K and $10M a year and adds Helium 10 Ads with rules-based automation and dayparting, the Helium AI agent, full inventory management, profit and loss reporting and long-term keyword trends. Both plans include Amazon FBA and ads training and a managed refund service, which takes a fee on recovered amounts. TikTok Shop tools sit in the same account. Enterprise starts at $1,499 a month billed annually.

Who it is for

Growing brands that want research, listings, advertising and profit reporting in one subscription.

Price

Platinum from $129 a month billed monthly, or $99 a month billed yearly.

Pay monthly 129 USD/mo 359 USD/mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Product research and a Chrome extension for Amazon and Walmart search pages
• Keyword research with reverse ASIN lookup, keyword tracking and keyword sales
• AI-enhanced listing builder, keyword processor and listing analyzer
• Rules-based ad automation, dayparting and AI advertising on Diamond
• Inventory management, profit tracker, managed refund service and email follow-up

Strengths and weaknesses

• Strength: The widest feature set on this list, from research to ads and operations
• Strength: Diamond adds Helium 10 Ads and the Helium AI agent
• Strength: Covers TikTok Shop tools alongside Amazon
• Weakness: Platinum costs $129 a month on monthly billing, the highest entry price among the research suites here
• Weakness: Platinum limits profit reporting and keyword research to 100 searches a month
• Weakness: Diamond at $279 a month billed yearly is needed for ads and full operations

Key facts

• Platinum price: $129 a month monthly, $99 a month billed yearly
• Diamond price: $359 a month monthly, $279 a month billed yearly
• Connected seller accounts: 2 on Platinum, 10 on Diamond
• Managed refund fee: 15% on Platinum, 10% on Diamond

Where it ranks

Helium 10 is No. 3 in our Best Amazon Seller Tools verdict.