Review · Marketing
Leadpages review
A landing page and small site builder with AI page creation, unlimited traffic and A/B testing from its Grow plan.
By the TopToolAdvisor research desk · Updated November 5, 2026
- Features (35%)
- 8.6
- Ease of use (35%)
- 8.7
- Value (30%)
- 8.2
Leadpages has reshaped its plans into two groups: publishing plans for people who just need pages live, and testing plans for people who optimize them. Pro at $20 per month covers 25 pages, one custom domain with SSL, a blog, 90 days of analytics, API access and an MCP connector for publishing from AI assistants. Business at $33 doubles the pages and domains and keeps form submissions for as long as you subscribe. The plan most campaign marketers want is Grow at $67, which adds unlimited pages and traffic, manual A/B testing with 6 variants per page, dynamic text replacement, manual personalization and lead enrichment for 1,000 contacts a month. Optimize at $135 adds Smart Traffic, heatmaps and multivariate testing. Compared with Unbounce, the testing entry point is cheaper and there is no visitor cap, though integrations are limited to 5 active connections below Optimize. The 7-day trial requires a card, so plan your evaluation before you start.
Who it is for
Solo marketers and small teams that want A/B testing and unlimited traffic at a lower price than enterprise tools.
Price
Pro from $20 per month billed monthly for 25 pages; Business $33, Grow $67 with A/B testing, Optimize $135; 20% off with annual billing.
Solo creators publishing pages with AI in the loop. $ 20 /mo
Quoted from the vendor pricing page on November 5, 2026.
Key features
- AI page creation, custom domains with SSL and an MCP connector on every plan
- Unlimited traffic and unlimited pages from the Grow plan
- Manual A/B testing, dynamic text replacement and manual personalization on Grow
- Smart Traffic, heatmaps and multivariate testing on Optimize
- Anonymous traffic detection and lead enrichment on Grow and Optimize
Strengths and weaknesses
- Strength: A/B testing starts at $67 per month with no traffic cap
- Strength: Leadpages branding can be removed on every plan
- Strength: Blogs and small sites alongside landing pages
- Weakness: Pro and Business plans have no A/B testing
- Weakness: Pro caps you at 25 pages and 1 custom domain
- Weakness: The free trial is 7 days and needs a card
Key facts
- Entry price: $20 per month for Pro
- A/B testing: From Grow, $67 per month
- Traffic: Unlimited on Grow and Optimize
- Free trial: 7 days, card required
Where it ranks
Leadpages is No. 2 in our Best Landing Page Builders verdict.
Alternatives we scored
- Unbounce8.6
- Swipe Pages8.4
- Instapage8.2
- GetResponse8.1
Visit leadpages.com · Questions or corrections: editorial@toptooladvisor.com