TopToolAdvisor

Review · Marketing

Leadpages review

A landing page and small site builder with AI page creation, unlimited traffic and A/B testing from its Grow plan.

By the TopToolAdvisor research desk · Updated November 5, 2026

Features (35%)
8.6
Ease of use (35%)
8.7
Value (30%)
8.2

Leadpages has reshaped its plans into two groups: publishing plans for people who just need pages live, and testing plans for people who optimize them. Pro at $20 per month covers 25 pages, one custom domain with SSL, a blog, 90 days of analytics, API access and an MCP connector for publishing from AI assistants. Business at $33 doubles the pages and domains and keeps form submissions for as long as you subscribe. The plan most campaign marketers want is Grow at $67, which adds unlimited pages and traffic, manual A/B testing with 6 variants per page, dynamic text replacement, manual personalization and lead enrichment for 1,000 contacts a month. Optimize at $135 adds Smart Traffic, heatmaps and multivariate testing. Compared with Unbounce, the testing entry point is cheaper and there is no visitor cap, though integrations are limited to 5 active connections below Optimize. The 7-day trial requires a card, so plan your evaluation before you start.

Who it is for

Solo marketers and small teams that want A/B testing and unlimited traffic at a lower price than enterprise tools.

Price

Pro from $20 per month billed monthly for 25 pages; Business $33, Grow $67 with A/B testing, Optimize $135; 20% off with annual billing.

Solo creators publishing pages with AI in the loop. $ 20 /mo
Quoted from the vendor pricing page on November 5, 2026.

Key features

  • AI page creation, custom domains with SSL and an MCP connector on every plan
  • Unlimited traffic and unlimited pages from the Grow plan
  • Manual A/B testing, dynamic text replacement and manual personalization on Grow
  • Smart Traffic, heatmaps and multivariate testing on Optimize
  • Anonymous traffic detection and lead enrichment on Grow and Optimize

Strengths and weaknesses

  • Strength: A/B testing starts at $67 per month with no traffic cap
  • Strength: Leadpages branding can be removed on every plan
  • Strength: Blogs and small sites alongside landing pages
  • Weakness: Pro and Business plans have no A/B testing
  • Weakness: Pro caps you at 25 pages and 1 custom domain
  • Weakness: The free trial is 7 days and needs a card

Key facts

  • Entry price: $20 per month for Pro
  • A/B testing: From Grow, $67 per month
  • Traffic: Unlimited on Grow and Optimize
  • Free trial: 7 days, card required

Where it ranks

Leadpages is No. 2 in our Best Landing Page Builders verdict.

Alternatives we scored

Visit leadpages.com · Questions or corrections: editorial@toptooladvisor.com