Loop Subscriptions review

Loop is the strongest all-round choice for a brand that expects its subscription program to become a real revenue line. The Free Forever plan covers up to 50 active subscriptions, enough to test an offer. Starter costs $99 a month plus 1.0% per transaction and includes failed payment recovery, cancellation prevention, a self-serve customer portal, subscription bundles, out-of-stock protection and more than 30 integrations. Pro, at $399 a month plus 0.75%, adds a dedicated customer success manager, surprise and delight flows, targeted campaigns, prepaid and gifting, a multi-language portal and API and webhooks access. Loop charges no per-order fee, bills paid plans month to month and says it fully manages migration from another platform. The cost catches up once volume grows, because the 1.0% fee scales with sales, and prepaid offers, a common subscribe and save upsell, wait until Pro. It suits brands that care most about retention.

Who it is for

Shopify brands that want strong retention tools and a free plan to launch, with a clear path to a scale plan.

Price

Free Forever up to 50 active subscriptions; Starter $99 a month plus 1.0% per transaction; Pro $399 a month plus 0.75%.

Starter ($99/month + 1.0% per transaction, no per-order fee)
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Failed payment recovery and cancellation prevention
• Self-serve customer portal
• Subscription bundles and out-of-stock protection
• Loop Flows for targeted campaigns and surprise and delight on Pro
• API and webhooks access, prepaid and gifting on Pro

Strengths and weaknesses

• Strength: Free Forever plan for up to 50 active subscriptions
• Strength: No per-order fee on any plan, and paid plans are month to month
• Strength: Loop states that migration is fully managed end to end
• Weakness: Starter adds a 1.0% transaction fee on top of $99 a month
• Weakness: Prepaid, gifting and API access start on the $399 Pro plan
• Weakness: Dedicated CSM is only on Pro and above

Key facts

• Free plan: Up to 50 active subscriptions
• Transaction fee: 1.0% on Starter, 0.75% on Pro
• Free trial: 14 days on Starter
• Integrations: 30+ on Starter

Where it ranks

Loop Subscriptions is No. 2 in our Best Subscription Apps for Shopify verdict.