Luma review

Luma is built around community calendars rather than ticket sales, and it is the quickest way here to publish a good-looking event page and start collecting registrations. The free plan has no limit on events or guests, sends blasts and reminders by email, SMS, push and WhatsApp, and lets you send up to 500 invites or newsletters a week. Registration can require approval or token gating, check-in runs through Luma, and the Zoom integration tracks attendance for online sessions. Paid tickets support ticket types, group purchasing and coupons, but the free plan adds a 5% platform fee on top of Stripe's typical 2.9% + 30 cents. Luma Plus at $59 a month billed annually removes the platform fee and adds tax collection, a check-in manager role, custom URLs, Zapier and API access. For free meetups Luma costs nothing; for regular paid events the 5% fee adds up quickly.

Who it is for

community meetups and invite-based events

Price

Luma Free with unlimited events and guests and a 5% platform fee on paid events; Luma Plus $59 per month billed annually with 0% platform fee.

Luma Plus $59
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Unlimited events and unlimited guests per event on the free plan
• Blasts and reminders by email, SMS, push and WhatsApp
• Check-in through Luma, plus approval or token gating for registration
• Ticket types, group purchasing and coupons
• Zoom integration with attendance tracking

Strengths and weaknesses

• Strength: Free plan has no cap on events or guests
• Strength: Up to 500 invites or newsletters per week on the free plan
• Strength: Unlimited cohosts and event managers
• Weakness: 5% platform fee on paid events on the free plan, on top of Stripe's fee
• Weakness: 0% platform fee requires Luma Plus at $59 per month billed annually
• Weakness: Custom URLs, Zapier and API access are Luma Plus features

Key facts

• Free plan: Unlimited events and guests
• Paid events on Free: 5% platform fee
• Luma Plus: $59 per month billed annually
• Weekly sends: 500 on Free, 5,000 on Plus

Where it ranks

Luma is No. 4 in our Best Free Event Management Software verdict.