Moz Keyword Explorer review

Moz Keyword Explorer is the easiest of the larger tools to read, which suits writers who research their own topics. Each keyword shows Monthly Volume, Difficulty, Organic CTR and the Minimum Domain Authority of ranking pages, and Moz AI labels the primary search intent. The Questions filter in Keyword Suggestions surfaces FAQ-style queries that translate directly into headings, and Keyword Lists group suggestions by lexical similarity with a Rank Check to see where you already appear. Moz counts 1.25 billion keyword suggestions across 170 Google search engines, a smaller pool than the two leaders. Pricing is approachable: an entry-level plan at $49 a month for one website, Standard at $99 or $79 billed yearly, and a free Moz Community account with limited Keyword Explorer access. Teams that need several users or sites will find the jump to Medium at $179 the realistic cost.

Who it is for

Writers and small teams who want clear keyword metrics without a steep learning curve.

Price

Entry-level plan $49 per month for one site; Standard $99 per month or $79 billed yearly; Medium $179 per month.

Our entry-level plan is available for $49/month.
Quoted from the vendor pricing page on November 5, 2026.

Key features

• 1.25 billion keyword suggestions across 170 Google search engines
• Monthly Volume, Difficulty, Organic CTR and Minimum Domain Authority
• Primary Search Intent generated by Moz AI
• Questions filter for FAQ and content ideas
• Keyword Lists with lexical grouping and Rank Check

Strengths and weaknesses

• Strength: Entry-level plan at $49 a month for one website
• Strength: Free Moz Community account with limited Keyword Explorer access
• Strength: Organic CTR shows how much SERP features reduce clicks
• Weakness: Smaller keyword database than Ahrefs or Semrush
• Weakness: Standard includes one user and 3 tracked sites
• Weakness: The entry plan is designed for individuals managing a single website

Key facts

• Keyword suggestions: 1.25 billion
• Paid tiers: Entry $49, Standard $99, Medium $179 per month
• Annual discount: 20% on the base plan
• Free access: Limited Keyword Explorer access with a Moz Community account

Where it ranks

Moz Keyword Explorer is No. 4 in our Best Keyword Research Tools verdict.