OneTrust review

OneTrust has the deepest cookie consent feature set here, but it is built for enterprise privacy offices rather than site owners working alone. Its scanner can simulate the user experience, scan behind logins and trigger hidden pages, then categorize trackers against a database of more than 45 million pre-categorized cookies. Banner templates support more than 250 languages and geolocation rules that switch consent models by region, country or state, and blocking works through a no-code option, tag manager integrations or script rewriting. Scheduled scans can feed the cookie list into your policies, a consent transaction database records each choice, and A/B testing helps raise opt-in rates. Consent can extend to mobile apps and OTT and CTV devices within the wider OneTrust platform. OneTrust says more than 750,000 websites use the product. Pricing is quote based and tied to average daily visitors, and administration takes trained staff, which is why it ranks last for the typical website owner.

Who it is for

Large enterprises with a privacy office that need cookie consent tied to wider privacy, preference and governance programs.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Advanced scanning that can scan behind logins and trigger hidden pages
• Cookie database of over 45 million pre-categorized cookies
• Templates with 250+ languages and geolocation rules by region, country or state
• No-code cookie blocking, tag manager integrations and script rewriting
• A/B testing of banner templates and consent sync across devices for known users

Strengths and weaknesses

• Strength: Deepest scanning and categorization on this list
• Strength: Extends to mobile app and OTT and CTV consent
• Strength: Fits into a wider privacy, governance and risk platform
• Weakness: No published prices; packages are quote based
• Weakness: Setup and administration need trained staff
• Weakness: Far more than a small or midsize site requires

Key facts

• Websites: More than 750,000, per OneTrust
• Languages: 250+
• Pricing basis: Average daily visitors across channels and properties
• Sales model: Demo and quote

Where it ranks

OneTrust is No. 10 in our Best Cookie Consent Management Platforms verdict.