TopToolAdvisor

Review · AI tools

Photoroom review

An AI photo and video editor for ecommerce that removes backgrounds, stages products and generates listing images on web, iPhone, iPad and Android.

By the TopToolAdvisor research desk · Updated November 12, 2026

Features (35%)
9.3
Ease of use (35%)
9.2
Value (30%)
8.6

Photoroom covers the whole listing workflow in one app: remove the background, fix and retouch the product, then generate a new scene with AI Backgrounds Studio or put clothing on an AI fashion model. Core tools such as background removal, retouching, AI Fill and resizing are included on every paid plan, while generative features draw on a monthly AI credit balance. Pro includes 1,000 exports a month, Max raises that to 3,000 and adds video for ads and product pages plus the Shopify integration, and Ultra adds 4K images and HD video. Teams get Spaces, shared designs and a Brand Library with up to 50 seats. Developers can call a separate API, where background removal costs $0.02 per image and the editing API $0.10. The pricing page showed Polish zloty from our location, so the USD price is pending. The main caveat is that sellers who want video or Shopify sync need the Max tier.

Who it is for

Online sellers and catalog teams who list products every week

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

  • Background Remover, Retouch, AI Product Fixer, AI Fill and AI Expand/Resize included as core tools on every paid plan
  • AI Backgrounds Studio, AI Fashion Models and product staging for lifestyle and on-model shots
  • Pro includes 1,000 exports a month, Max 3,000 and Ultra 10,000
  • Shopify Integration on the Max and Ultra plans
  • Batch processing, bulk resizing and an API that starts at $0.02 per image for background removal

Strengths and weaknesses

  • Strength: Apps for iPhone, iPad, Android and web plus a Shopify app
  • Strength: Up to 50 seats with Spaces and a Brand Library on every paid plan
  • Strength: Separate API plans for developers who want to automate edits
  • Weakness: Video for ads and product pages starts on Max, not Pro
  • Weakness: 4K images and HD video are limited to the Ultra plan
  • Weakness: Adjustable AI Shadows are only available on Enterprise

Key facts

  • Platforms: Web, iPhone, iPad, Android
  • Paid plans: Pro, Max, Ultra, Enterprise
  • Exports on Pro: 1,000 a month
  • Seats: Up to 50 on Pro, Max and Ultra
  • API: Basic API from $0.02 per image

Where it ranks

Photoroom is No. 1 in our Best AI Product Photography Tools verdict.

Alternatives we scored

Visit photoroom.com · Questions or corrections: editorial@toptooladvisor.com