Postalytics review

Postalytics is built around the idea that a postcard should go out the same way an email does: when a contact hits a stage in your CRM. Triggered Drip campaigns listen for that event in a connected CRM or marketing automation tool and mail a piece to the triggered contact, while Smart Send campaigns mail a list you import or upload. The free plan is unusually complete, with unlimited campaigns, templates and lists, the editor and proofer, IMB tracking, personalized QR codes and pURLs, and the Direct Mail API, all priced per piece with print and postage included. Marketer at $199 per month adds suppression lists, enhanced dashboards, every integration except Salesforce and lower per-piece rates. Pro & Agency at $399 per month adds Flows for multi-touch sequences, a Response Center, unlimited users, Salesforce, webhooks and a white-label option for agencies. The catch is that Salesforce users must budget for the top tier, and the free plan stops at one login.

Who it is for

Marketing teams that trigger mail from HubSpot, Salesforce or another CRM

Price

Free plan; Marketer from $199 per month, Pro & Agency $399 per month, plus per-piece rates that include print and postage.

Marketer Plan $ 199 /month
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Smart Send campaigns from a mailing list and Triggered Drip campaigns that fire when a CRM or marketing automation workflow reaches a set stage
• Unlimited IMB mail tracking, personalized QR codes and pURLs on the free plan
• Flows multi-touch campaign automation and a Response Center on Pro & Agency
• Integrations listed for HubSpot, HighLevel, Zapier, Salesforce, ActiveCampaign and Zoho CRM, plus a Direct Mail API
• Per-piece prices include printing, postage and paper, from $0.928 for a 6x9 Marketing Mail postcard on Marketer

Strengths and weaknesses

• Strength: Free plan includes unlimited campaigns, templates and lists, the direct mail editor and triggered drip campaigns
• Strength: No minimum order, so a single triggered postcard can go out
• Strength: Pro & Agency adds unlimited user logins with access controls and a white-label Agency Edition option
• Weakness: Free plan has 1 user login and excludes Salesforce and HubSpot Premium integrations
• Weakness: Salesforce integration and webhooks need the $399 Pro & Agency plan
• Weakness: Free plan per-piece rates are higher, for example $1.048 for a 6x9 Marketing Mail postcard

Key facts

• Free plan: Yes, 1 user, pay per piece
• Paid plans: Marketer $199/month, Pro & Agency $399/month
• Postage: Included in per-piece prices
• Coverage: U.S. and Canada

Where it ranks

Postalytics is No. 1 in our Best Direct Mail Software verdict.