Sprout Social review

Sprout Social ranks first because it handles the three jobs most teams buy a social tool for, publishing, engagement and reporting, at a depth the cheaper tools do not match. The new Essentials plan, $79 per seat per month billed yearly, covers 5 profiles, optimal send times and profile and post-level reporting, which lowers the entry price for small teams. Standard at $199 per seat adds the consolidated inbox, keyword and location monitoring and review management. Professional at $299 per seat opens unlimited profiles, message tagging and extensive competitor, tag and paid insights, and Advanced adds sentiment in the inbox, the Sprout API and helpdesk integrations. Every plan includes Trellis, Sprout's AI agent, with 100 credits per seat a month. The trade-off is cost: a five-person team on Professional pays close to $1,500 a month, and listening and premium analytics are sold separately. Use the 30-day trial to confirm which tier you really need.

Who it is for

Marketing and social care teams that want publishing, a shared inbox and detailed reporting in one tool.

Price

Essentials from $79 per seat per month billed yearly ($99 billed monthly); Standard $199 and Professional $299 per seat.

Essentials $ 79 per seat/month $99 per seat/month billed monthly.
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Publishing calendar with optimal send times
• Consolidated inbox with message tagging and sentiment on higher plans
• Profile and post-level reporting, with competitor and paid insights from Professional
• Trellis AI agent with 100 credits per seat each month on all plans
• Review management, helpdesk integrations and the Sprout API on higher tiers

Strengths and weaknesses

• Strength: One of the most complete feature sets for engagement and reporting
• Strength: AI agent credits included on every plan
• Strength: Mobile apps for iOS and Android on all plans
• Weakness: Per-seat pricing gets expensive as the team grows
• Weakness: Essentials and Standard are limited to 5 social profiles
• Weakness: Listening and premium analytics are paid add-ons

Key facts

• Free trial: 30 days, no credit card required
• Paid tiers: Essentials $79, Standard $199, Professional $299 per seat per month billed yearly; Advanced and Enterprise also listed
• Social profiles: 5 on Essentials and Standard, unlimited on Professional and Advanced

Where it ranks

Sprout Social is No. 1 in our Best Social Media Management Tools verdict.