Square Online Ordering review

Square ranks first because it removes the two biggest barriers to direct ordering: cost and setup. Square says you can launch an online ordering profile with any Square plan, with no added monthly fees or startup costs, and your menu syncs from Square POS or can be imported from a PDF or an existing marketplace. Guests order for in-person pickup or on-demand delivery, and when delivery is on, a courier from Square's delivery partners is dispatched automatically, with live tracking and photo confirmation. Orders arrive on the same POS as counter sales and go straight to the kitchen. Square says ordering through the profile can save up to 30% compared with marketplace commissions. The tradeoffs: the delivery service provider charges its own fee per confirmed order, the profile offers lighter branding than a full website, and it makes most sense if Square already runs your counter. Paid Square plans cost $49 or $149 per location a month.

Who it is for

Restaurants and cafes that want commission-free pickup and delivery orders without another monthly fee.

Price

Square Free at $0 a month; Square Plus $49 and Square Premium $149 per location a month.

$0/mo. per location $49/mo. per location $149/mo. per location
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Branded online ordering profile you can share as a link anywhere
• In-person pickup and on-demand delivery fulfilled by Square's delivery partners
• Menus, orders and customer data synced with Square POS
• Online orders routed to the kitchen with no extra tablet
• Checkout with Cash App, credit or debit

Strengths and weaknesses

• Strength: Profile works with any Square plan, including Square Free
• Strength: No marketplace commissions on orders placed on the profile
• Strength: One profile serves every location, guests pick their store
• Weakness: Delivery orders carry a fee set by the delivery service provider
• Weakness: Best suited to restaurants that run Square POS
• Weakness: Profile customization is limited to brand colors and a bio

Key facts

• Free plan: Square Free, $0 a month per location
• Paid plans: Plus $49, Premium $149 per location a month
• Delivery: On-demand couriers from Square's delivery partners
• Commission: None on orders placed through the profile

Where it ranks

Square Online Ordering is No. 1 in our Best Online Ordering Systems for Restaurants verdict.