Review · Marketing
Whitespark review
A set of local SEO tools and services, including Local Ranking Grids, Local Rank Tracker, Local Citation Finder and Reputation Builder, each sold on its own.
By the TopToolAdvisor research desk · Updated November 7, 2026
- Features (35%)
- 8.6
- Ease of use (35%)
- 8.0
- Value (30%)
- 9.0
Whitespark takes second place for agencies that treat citations and rank data as the core of local SEO. The company states plainly that it does not bundle: Local Ranking Grids starts at $10 a month and maps rankings across up to 225 points, with data on up to 100 competitors per grid point. Local Rank Tracker runs from $14 to $200 a month, with the $14 small business tier covering 100 location keywords billed annually, and a 14-day trial. Local Citation Finder, $33 to $149 a month, finds citation opportunities and monitors existing ones, and Local Platform manages Google Business Profiles in bulk for $1 per location a month. When you would rather hand off the work, the Listings Service builds and cleans up citations for one-time fees from $20 to $999, and a Yext Replacement Service costs $399 per location once. The catch is that a full stack means several subscriptions, and review management at $79 per location is pricey.
Who it is for
Agencies and consultants who want specialist citation and rank tracking tools without a bundled platform.
Price
Local Platform $1 per location per month; Local Ranking Grids from $10, Local Rank Tracker $14 to $200 and Local Citation Finder $33 to $149 per month.
$1 per month, per location
Quoted from the vendor pricing page on November 7, 2026.
Key features
- Local Ranking Grids across up to 225 geographic points
- Local Rank Tracker for local and organic rankings
- Local Citation Finder for new citation opportunities and monitoring
- Local Platform for bulk Google Business Profile edits and update protection
- Done-for-you Listings Service for citation building and cleanup
Strengths and weaknesses
- Strength: Buy only the tools you need, with all prices in USD
- Strength: Grids track up to 100 competitors on every grid point
- Strength: 200 free grid credits and a 14-day Local Rank Tracker trial
- Weakness: Separate subscriptions add up if you need every tool
- Weakness: Reputation Builder costs $79 per location per month
- Weakness: No single dashboard that bundles listings sync, reviews and rankings
Key facts
- Local Rank Tracker: $14 to $200 per month
- Local Citation Finder: $33 to $149 per month
- Listings Service: $20 to $999, one-time
- Founded: 2005, Edmonton, Canada
Where it ranks
Whitespark is No. 3 in our Best Local SEO Tools verdict.
Alternatives we scored
- BrightLocal8.9
- Local Falcon8.5
- Localo8.4
- Moz Local8.4
Visit whitespark.ca · Questions or corrections: editorial@toptooladvisor.com