Bland AI review

Bland AI takes the opposite approach to Vapi: instead of letting you pick vendors, it runs its own speech-to-text, language model and text-to-speech, and charges one rate that covers all three. The Start plan costs $0.14 per minute with no platform fee and no card required, and the Build plan lowers that to $0.12 per minute for $299 a month while raising limits to 50 concurrent calls and 2,000 calls a day. Telephony runs on your own Twilio account, any SIP trunk or Bland's built-in Twilio at pass-through cost. Bland targets healthcare, insurance and financial services, and lists SOC 2 Type I and Type II, HIPAA with a BAA, GDPR, ISO 27001 and FedRAMP 20x Class A. The trade-offs are tight Start limits of 10 concurrent calls and 100 calls a day, transfer time billed at $0.05 per minute, and on-prem or VPC deployment only on Enterprise.

Who it is for

Regulated teams that want one all-in per-minute rate

Price

Start plan $0.14 per minute with no platform fee; Build plan $0.12 per minute plus $299 per month.

$0.14 /min $0 platform fee. No card required.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• LLM, speech-to-text and text-to-speech included in the per-minute rate
• In-house models for listening, reasoning and speaking
• Agents on phone, SMS and web connected to any system
• Bring your own Twilio account or SIP trunk with no transfer fees
• On-prem or VPC deployment and BAA, SSO and data residency on Enterprise

Strengths and weaknesses

• Strength: No token charges or model provider pass-throughs
• Strength: Start plan needs no card and includes two credits and an inbound number
• Strength: SOC 2 Type I and Type II, HIPAA with a BAA, and FedRAMP 20x Class A, per Bland
• Weakness: Start plan caps you at 10 concurrent calls and 100 calls a day
• Weakness: Lower $0.12 rate requires a $299 monthly platform fee
• Weakness: Transfer time is billed at $0.05 per minute on Start

Key facts

• Start plan: $0.14 per minute, $0 platform fee
• Build plan: $0.12 per minute plus $299 per month
• Start limits: 10 concurrent calls, 100 calls a day
• Regulated customers: 230+, per Bland

Where it ranks

Bland AI is No. 6 in our Best AI Voice Agent Platforms verdict.