BloomNation review

BloomNation is a good fit for owners who would rather hand off the website and marketing and focus on design. Its cloud POS tracks orders, takes payments and refunds, manages house accounts, creates invoices and proposals, optimizes delivery routes and prints customizable tickets. Around it sit a custom website, a dedicated marketing team that sends emails twice a week and roughly 300 social posts a year, review management, and a listing on the BloomNation marketplace that sends buyers directly to your shop. The florist-to-florist network lets you send and receive referral orders among more than 3,500 florists, which gives you an alternative to the large wire services. The trade-off is cost visibility: BloomNation does not publish prices, and network orders use a revenue split, so compare the full quote with what you pay for wire memberships today.

Who it is for

Shops that want their website, marketing and POS handled by one partner and want to lean less on wire services.

Price

See vendor pricing (USD check pending): pricing is given after a consultation.

US price check pending. See the vendor pricing page.

Key features

• Cloud POS for order tracking, payments, refunds, house accounts, invoices and proposals
• Delivery route optimization and fully customizable tickets
• Custom florist website plus a listing on the BloomNation consumer marketplace
• Florist-to-florist network for sending and receiving referral orders
• Marketing services with automated emails, SMS reminders and social posts

Strengths and weaknesses

• Strength: POS, website and marketing come from one vendor
• Strength: Network of over 3,500 florists delivering to nearly 5,000 cities, per BloomNation
• Strength: Customer database and order history can be transferred in
• Weakness: No public price list; you book a consultation
• Weakness: Florist-to-florist orders carry a revenue split
• Weakness: Hardware such as card readers and iPads is optional and extra

Key facts

• Florist network: Over 3,500 florists in nearly 5,000 cities (vendor figure)
• Hardware: Optional card reader, cash register, printer, iPad
• Deployment: Cloud-based, on all devices
• Extras: Business insurance and financing for partners

Where it ranks

BloomNation is No. 3 in our Best POS Systems for Florists verdict.