Bold Subscriptions review

Bold Subscriptions is built around raising order value from the first click. Default to Subscribe preselects the subscription option, add-ons and portal upsells grow each order, and dynamic discounts reward subscribers after a set number of orders. Cancel flows offer a discount, swap or pause before a subscriber leaves, and smart retries, grace periods and dunning emails handle failed payments. Plans support prepaid and pay as you go subscriptions on weekly, monthly or custom schedules and run natively in Shopify Checkout. Launch costs $24.99 a month plus a 2% transaction fee with unlimited subscribers, Grow costs $49.99 plus 1%, and Scale costs $74.99 plus 0.9%, each with a 30-day free trial. The low monthly fee is attractive, but the 2% fee on Launch means that at $5,000 a month in subscription sales you would pay about $125 in total, more than Appstle or Seal at that volume. Its 4.0 App Store rating from 379 reviews also trails most rivals.

Who it is for

Shopify brands that want a low monthly fee and upsell tools, and can accept a transaction fee.

Price

Launch $24.99 a month plus 2% transaction fee; Grow $49.99 a month plus 1%; Scale $74.99 a month plus 0.9%.

Launch $24.99 / month +2% transaction fee
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Default to Subscribe, add-ons and portal upsells
• Cancel flows that offer a discount, swap or pause
• Smart retries, grace periods and dunning emails
• Prepaid and pay as you go plans on weekly, monthly or custom schedules
• Dynamic discounts after a set number of orders

Strengths and weaknesses

• Strength: Low monthly price from $24.99
• Strength: Unlimited subscribers and dunning on the Launch plan
• Strength: White-glove migration by an in-house team
• Weakness: 2% transaction fee on Launch is the highest percentage here
• Weakness: No free plan
• Weakness: Rated 4.0 on the Shopify App Store at check time, below most rivals here

Key facts

• Plans: Launch, Grow and Scale
• Transaction fee: 2% on Launch, 1% on Grow, 0.9% on Scale
• Free trial: 30 days
• Shopify App Store rating: 4.0 from 379 reviews at check time

Where it ranks

Bold Subscriptions is No. 9 in our Best Subscription Apps for Shopify verdict.