Boulevard review

Boulevard is built for salons where the client experience is the product. Its self-booking flow, client profiles, memberships, loyalty and messaging are aimed at higher-ticket salons, and the new AI Receptionist answers calls, books clients and captures leads around the clock. Essentials costs $143 a month for a single location with up to 5 providers, 250 free texts and 1,000 free email blasts. Premier removes the provider cap and Prestige bundles the Forms add-on and more messaging; both were on a limited-time discount when we checked. Payments run through Boulevard's own processing with the Duo reader, and the company offers volume discounts plus an Offset program where clients pay a 3% card fee and the salon pays 1%. Funds usually reach the bank in 2 business days. The downside is cost: Forms starts at $65 a month per location and QuickBooks sync adds $45, so a small salon pays several times what GlossGenius or Booksy charges.

Who it is for

Established salons with several chairs that want a polished self-booking flow and front desk tools.

Price

Essentials $143 per month for one location with up to 5 providers; Premier and Prestige priced per location; Enterprise by quote.

For small teams with simple operations and 1 single location $ 143 /mo for 1 location
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Client self-booking with an AI Receptionist that answers calls and books clients
• Essentials covers up to 5 bookable providers, 250 free texts and 1,000 free email blasts
• Premier adds unlimited professionals for growing teams
• Buy Now, Pay Later, memberships, loyalty and a dispute resolution center
• Boulevard Offset program that passes a 3% card fee to clients while the salon pays 1%

Strengths and weaknesses

• Strength: Strong client-facing booking and front desk experience
• Strength: Dedicated onboarding specialist and Boulevard Academy training
• Strength: HIPAA, SOC 2 and PCI Level 1 compliance
• Weakness: Highest entry price on this list with a published figure
• Weakness: Forms cost from $65 a month per location on lower plans
• Weakness: Payments need the Boulevard Duo reader for in-person checkout

Key facts

• Entry plan: Essentials, $143 a month for 1 location
• Providers on Essentials: Up to 5 bookable calendars
• QuickBooks sync: $45 a month per location
• Annual billing: Save 10%

Where it ranks

Boulevard is No. 4 in our Best Salon Booking Software verdict.