CleverTap review

CleverTap combines user analytics, behavioral segmentation and cross-channel messaging, which suits consumer apps that want to act on what users do in the product. The Core plan lists at $85 per month for up to 5,000 monthly active users, with billing starting after a 30-day trial, and the pricing page showed a time-limited discount when we checked. Core includes CleverAI for assisted orchestration, starter AI tokens, on-brand content creation, omnichannel engagement, real-time behavioral segmentation, and built-in experimentation and analytics. Pro adds automated segmentation, send time and channel optimization and deeper insights, while Ultimate adds 1:1 decisioning, agentic orchestration and up to 10 years of data retention. Email and WhatsApp are available on all plans, while RCS, Product Experiences and Reminders need Pro or Ultimate. Pro and Ultimate are priced by demo, so the cost of scaling past Core is not published. Taxes and add-ons are excluded from the listed price.

Who it is for

Mobile-first consumer brands that want analytics, segmentation and messaging in one platform with a self-serve entry tier.

Price

Core from $85 per month for up to 5,000 monthly active users, with a 30-day trial; Pro and Ultimate by demo.

Up to 100,000 MAU 100,000+ MAU $85
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Real-time behavioral segmentation and built-in experimentation and analytics
• Omnichannel engagement with email on all plans and WhatsApp as an add-on
• CleverAI tokens and on-brand content creation on every plan
• Send time and channel optimization and automated segmentation on Pro
• Up to 10 years of data retention on Ultimate

Strengths and weaknesses

• Strength: Published self-serve price for the Core plan
• Strength: Analytics and messaging live in the same platform
• Strength: 30-day trial before billing starts
• Weakness: Pro and Ultimate prices require a demo
• Weakness: RCS and Product Experiences need Pro or higher
• Weakness: Taxes and add-ons are excluded from the listed price

Key facts

• Entry plan: Core, $85 per month
• Core audience: Up to 5,000 MAU
• Trial: 30 days
• Brands using CleverTap: 2,000+

Where it ranks

CleverTap is No. 3 in our Best Customer Engagement Platforms verdict.