Pushwoosh review

Pushwoosh prices by monthly active users and keeps every feature available on every plan, which makes costs easy to forecast for app teams. Projects stay free up to 1,000 MAU. Past that, Omnichannel costs $13 per 1,000 MAU and covers push, in-app, web push, email, SMS and WhatsApp, Push only costs $7 per 1,000 MAU as a limited offer, and Email only costs $5 per 1,000 monthly unique recipients. Push notifications and in-app impressions are always unlimited, and Omnichannel includes 20 email sends per MAU each month, with extra sends at $1.50 per 1,000. The platform includes a visual flow builder, segmentation, A/B testing, personalization and a unified API, plus the ManyMoneyAI copilot that adjusts content, timing and channel. WhatsApp and SMS are billed by third-party providers at their own rates, so text-heavy programs cost more than the MAU price suggests. When a bill would exceed $3,000 per month, Pushwoosh moves you to a custom plan.

Who it is for

App teams that want usage-based pricing with no feature gating and a free tier up to 1,000 MAU.

Price

Free up to 1,000 MAU; Omnichannel at $13 per 1,000 MAU, Push only at $7 per 1,000 MAU and Email only at $5 per 1,000 recipients.

Omnichannel ($13/1K MAU) includes all channels.
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Visual no-code flow builder for omnichannel campaigns
• Unlimited push notifications and in-app impressions on every plan
• ManyMoneyAI copilot for content, timing and channel optimization
• A/B testing, segmentation and analytics with AI insights
• Unified API for all channels

Strengths and weaknesses

• Strength: Free up to 1,000 monthly active users
• Strength: No feature gating between plans
• Strength: Push and in-app messages are always unlimited
• Weakness: WhatsApp and SMS are billed by third-party providers
• Weakness: Extra email sends cost $1.50 per 1,000
• Weakness: Bills above $3,000 per month move to a custom plan

Key facts

• Free tier: Up to 1,000 MAU
• Omnichannel rate: $13 per 1,000 MAU
• Emails included: 20 sends per MAU per month
• Feature gating: None

Where it ranks

Pushwoosh is No. 4 in our Best Customer Engagement Platforms verdict.