TopToolAdvisor

Review · Marketing

Databox review

An analytics and dashboard platform with an AI analyst and a dedicated Agency plan priced by account packs.

By the TopToolAdvisor research desk · Updated November 10, 2026

Features (35%)
8.7
Ease of use (35%)
8.2
Value (30%)
8.1

Databox now positions itself around AI analytics, but it keeps a plan for agencies. The free plan is permanent, with 1 user, 3 data sources and 50 AI credits a month. The cheapest paid plan, Analyst, is $71 per month billed annually for 1 user and 5 data sources. The Agency plan starts at $79 billed annually and grows with account packs at $20 a month, each adding 1 account, 5 data sources and 50 AI credits. Agency includes everything in Team plus unlimited users, bulk actions, custom templates and cross-account reporting through Genie, its AI analyst, and an MCP server. Core reporting features include pre-built metrics and templates, custom metrics, goals, anomaly detection and scheduled sharing. Removing Databox branding for clients is an add-on, as are extra AI credits. Agencies get flexible building blocks, though the total cost takes some modeling.

Who it is for

Agencies that want client dashboards, goals and AI analysis, with a free plan to start.

Price

Free plan; Analyst from $71 per month billed annually; Agency from $79 billed annually plus $20 account packs.

Analyst $ 71 /month billed annually
Quoted from the vendor pricing page on November 10, 2026.

Key features

  • Agency plan with unlimited users, bulk actions and custom templates
  • Cross-account reporting through the Genie AI analyst and MCP server
  • Goals, anomaly detection, sharing and notifications
  • Pre-built metrics and templates plus custom metrics
  • Branding and white-labeling add-on with your own logo, colors and domain

Strengths and weaknesses

  • Strength: Permanent free plan with 3 data sources
  • Strength: Agency plan grows with $20 account packs
  • Strength: 14-day trial on any paid plan without a card
  • Weakness: White labeling is a paid add-on
  • Weakness: AI features draw from a shared monthly credit pool
  • Weakness: Pricing has several moving parts to estimate

Key facts

  • Free plan: Yes: 1 user, 3 data sources, 50 AI credits per month
  • Agency account pack: $20 per month for 1 account and 5 data sources
  • Free trial: 14 days on any plan

Where it ranks

Databox is No. 6 in our Best Reporting Tools for Agencies verdict.

Alternatives we scored

Visit databox.com · Questions or corrections: editorial@toptooladvisor.com