Reporting Ninja review

Reporting Ninja combines a native report builder with connectors that feed Data Studio, Google Sheets, a REST API and MCP, so an agency can keep building in Google's free tool while paying for the data pipes. The pricing page says every feature and every integration is on every plan, and plans differ only in how many reports and accounts you run. Starter costs $25 monthly or $20 per month billed annually, with 10 reports and 10 accounts of each type. Small, Medium and Large step up to 30, 70 and 150, and a custom plan covers bigger rosters. All plans include white labeling, a client portal, unlimited users and AI features such as AI Builder, AI Widget and AI Summary. The trial runs 15 days without a credit card. It has fewer analysis features than AgencyAnalytics, such as forecasting or benchmarks, but the cost per report is among the lowest we found.

Who it is for

Freelancers and small agencies on tight budgets, including those who build reports in Data Studio or Google Sheets.

Price

Starter from $20 per month billed annually, or $25 monthly; 15-day free trial.

Starter $25 $20 per month, billed annually
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Report builder with AI Builder, AI Widget and AI Summary
• White label and client portal
• Data Studio connectors and a Google Sheets add-on
• REST API and MCP connector
• Unlimited users on every plan

Strengths and weaknesses

• Strength: Lowest published paid price among the dedicated agency tools here
• Strength: Plans differ only by report and account counts
• Strength: No credit card needed for the trial
• Weakness: The Starter plan covers 10 reports and 10 accounts of each type
• Weakness: Smaller brand than the category leaders
• Weakness: Larger plans move to a custom quote

Key facts

• Plans: Starter, Small, Medium, Large, Custom
• Starter limits: 10 reports, 10 accounts of each type
• Free trial: 15 days

Where it ranks

Reporting Ninja is No. 4 in our Best Reporting Tools for Agencies verdict.