DataHawk review

DataHawk is aimed at brands and agencies that have outgrown research tools and need reporting. It pulls Amazon and Walmart data into one platform with daily SKU-level analytics, ad metrics, profitability signals, SEO data and inventory, then layers executive dashboards and daily performance alerts on top. Agencies get multi-account dashboards, white-label reports and role-based access, and enterprise teams can connect BI tools for forecasting. A sales estimates feature supports competitor benchmarking. DataHawk also offers an MCP connection for AI assistants and is testing Sherlock, an AI agent that explains performance changes, with a waitlist. Pricing is custom and sold on annual plans, with onboarding, customer success check-ins and optional paid professional services. That makes it a poor fit for a seller still choosing a first product, and we score its value lower because no price is published.

Who it is for

Established brands and agencies that want executive dashboards, alerts and profitability data across marketplaces.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Daily SKU-level Amazon analytics, ad metrics and profitability signals
• Walmart analytics for sales, ads, SEO and inventory
• Multi-account agency dashboards with white-label reports
• Sales estimates for forecasting and competitor benchmarks
• MCP connection and the Sherlock AI agent in beta

Strengths and weaknesses

• Strength: Covers Amazon and Walmart in one platform
• Strength: Built for agencies with white-label reports and role-based access
• Strength: Onboarding and customer success are included
• Weakness: Custom pricing on annual plans only
• Weakness: More than a small seller needs
• Weakness: Sherlock is still a waitlist beta

Key facts

• Pricing: Custom, annual plans
• Customers: 1,200+ brands and agencies
• Marketplaces: Amazon, Walmart and others
• Office: Paris, France

Where it ranks

DataHawk is No. 9 in our Best Amazon Seller Tools verdict.