Durable review

Durable is aimed at the plumber, tutor or consultant who wants a site, a booking calendar and a lead list without touching an editor. Its AI creates an SEO-ready website, and the Launch plan, listed at $22 per month, adds hosting with unlimited traffic, custom forms, analytics, a built-in CRM, unlimited online booking synced to your calendar and 1,000 AI credits a month. AI agents work in the background to publish blog posts, collect reviews and research competitors. Grow at $41 adds unlimited team members, expert onboarding and automatic site translation with a language switcher, which can help businesses that serve customers in several Indian languages. The Free plan is only a website preview with 300 AI credits and a CRM for 10 customers, so you need Launch to publish. Durable has fewer design controls and ecommerce tools than Wix or Shopify, and its price is high next to Hostinger. It earns its place for owners who value speed and automation over control.

Who it is for

Solo service providers who want an AI-generated site, booking and a simple CRM set up in minutes.

Price

Free plan for a website preview; Launch listed at $22 per month, Grow at $41 per month, 15% off yearly.

Launch $22/m
Quoted from the vendor pricing page on November 10, 2026.

Key features

• AI-generated website, with secure hosting and unlimited traffic
• Built-in CRM to capture and reply to leads
• Unlimited online booking synced to your calendar
• AI agents that write blog posts, collect reviews and research competitors
• Free custom domain up to $20 value on Launch

Strengths and weaknesses

• Strength: Fastest setup on this list for a service business
• Strength: CRM and booking included on Launch
• Strength: Free domain registration with paid plans
• Weakness: The Free plan is only a private preview, so you need Launch to go live
• Weakness: Fewer design and ecommerce options than Wix or Shopify
• Weakness: AI usage is capped by monthly credits

Key facts

• Entry paid plan: Launch, $22 per month
• AI credits: 1,000 per month on Launch
• Domain: Free registration up to $20 on Launch, $40 on Grow
• Free plan: Website preview, CRM for up to 10 customers

Where it ranks

Durable is No. 10 in our Best Website Builders in India verdict.