Wix review

Wix is the easiest place for a complete beginner to start because you can do everything on the free plan before spending anything. Its plans page says you can create your site for free and choose a plan when you are ready, with no credit card required. The editor is a free-form canvas: Wix says you can move and adjust any element with pixel-level precision, so you are not stuck with a template's column grid. There are 2,000+ templates for stores, portfolios, blogs, restaurants and events, and you can customize them by hand or ask the built-in AI to make changes. The same account also covers ecommerce, scheduling, payments and email marketing, which saves beginners from installing plugins. The trade-offs are price and clutter. To connect your own domain and remove Wix branding you need a paid plan, which starts at $17 per month on a yearly term, and the number of features can feel like a lot on day one. A 14-day money-back guarantee limits the risk.

Who it is for

First-timers who want to drag elements anywhere on the page, start from a template and add a store or bookings later without code.

Price

Free plan; Light from $17 per month, Core $29, Business $39 and Business Elite $159, shown as yearly prices paid in full.

Light Get the basics 17$ per month.
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Drag-and-drop editor that lets you move any element with pixel-level precision
• 2,000+ templates that you can customize by hand or with AI
• Free plan with hosting and no credit card required
• Built-in tools for ecommerce, scheduling, blogs, events and payments
• 14-day money-back guarantee and 24/7 customer care on all plans

Strengths and weaknesses

• Strength: The free plan lets beginners build and publish before paying
• Strength: Free-form canvas means you are never locked into a rigid layout
• Strength: Store, bookings and email marketing are built in, so no plugins to manage
• Weakness: The free plan shows Wix branding and has no custom domain
• Weakness: Paid plans start at $17 per month, more than several rivals here
• Weakness: So many options can feel busy on a first site

Key facts

• Free plan: Yes, no credit card required
• Templates: 2,000+
• Editor: Drag and drop, plus AI site creation
• Refund window: 14-day money-back guarantee

Where it ranks

Wix is No. 1 in our Best Website Builders for Beginners verdict and No. 1 in Best Website Builders for Dance Studios and No. 1 in Best Mobile-Friendly Website Builders and No. 8 in Best Website Builders for Real Estate and No. 2 in Best Website Builders for Salons and No. 2 in Best Website Builders for Templates and No. 1 in Best Website Builders in Canada and No. 2 in Best Website Builders in India and No. 1 in Best Website Builders in the UK.