Entrata review

Entrata is a full operating system for large property operators, and LeadManager is the part that works as a leasing CRM. Entrata describes it as centralizing every lead, interaction and follow-up in one system, with a dashboard that shows where each lead is, automations for follow-up, call tracking that shows who is calling and how staff handle the call, and source reporting that separates high-volume sources from high-quality ones. Agents can set custom alerts, sync with Google calendars, bulk email promotions and text availability alerts. Because LeadManager sits inside the same platform as accounting, payments and the resident portal, a prospect's history follows them after move-in. Entrata also offers Leasing AI and Renewals AI. There are no published prices, and the breadth of the platform makes it a poor fit for small firms, but for large multifamily or student portfolios it removes the need for a separate leasing CRM.

Who it is for

large multifamily and student housing operators

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• LeadManager dashboard showing the stage of every lead
• Call tracking and analysis by source and staff member
• Custom alerts and Google calendaring for leasing agents
• Bulk promo emails, availability text alerts and automated responses
• Leasing AI and Renewals AI in Entrata Layered Intelligence

Strengths and weaknesses

• Strength: CRM, accounting and resident portal from one vendor
• Strength: Lead source reporting shows which sources bring the best leads
• Strength: Built for student, military, affordable and commercial housing as well
• Weakness: No published prices; demo required
• Weakness: Sized for large operators, not small portfolios
• Weakness: Many modules mean a longer rollout

Key facts

• CRM product: LeadManager
• Housing types: Multifamily, student, military, affordable, commercial, manufactured
• Price: Quote only

Where it ranks

Entrata is No. 9 in our Best CRM for Property Management verdict.