Google Search Ads 360 review

Google Search Ads 360 is the enterprise option for search teams that already run on Google Marketing Platform. Google describes it as a tool for managing search campaigns in real time and at scale, with up-to-the-minute data and Google's bid automation, reporting and attribution tools, and support for third-party solutions. Its main advantage is integration: bid strategies, rules and reports can use Analytics 360 data, Floodlight conversions appear next to Analytics 360 metrics, and one set of Floodlight tags measures deduplicated conversions across search, display and social with Display & Video 360. That makes it strong for large advertisers who want search bidding tied to the same measurement as the rest of their media. It ranks below the specialist tools because pricing is not published, access goes through sales, and smaller teams will get far less from it without the other 360 products. It is not a fit for an advertiser who just wants audits and quick fixes.

Who it is for

Enterprises that already use Google Marketing Platform products such as Analytics 360 and Display & Video 360

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Up-to-the-minute data with Google's bid automation
• Reporting and attribution tools that span digital channels
• Analytics 360 data for bid strategies, rules and reporting
• Single set of Floodlight tags shared with Display & Video 360
• Display remarketing from search through Display & Video 360

Strengths and weaknesses

• Strength: Bid strategies can use Analytics 360 data and Floodlight conversions
• Strength: Non-last-click attribution models based on Analytics 360 activity
• Strength: Built and supported by Google within Google Marketing Platform
• Weakness: No public pricing; access goes through Google's sales team
• Weakness: Most value depends on also using other Google Marketing Platform 360 products
• Weakness: Aimed at enterprises rather than small advertisers

Key facts

• Vendor: Google Marketing Platform
• Pricing: Not published; contact sales
• Key integrations: Analytics 360, Display & Video 360, Campaign Manager 360
• Free trial: Not published

Where it ranks

Google Search Ads 360 is No. 6 in our Best PPC Management Software verdict.