Hootsuite review

Hootsuite has one of the broadest feature sets here, but it ranks ninth because it costs more than tools that cover the same core jobs. Standard, from $99 per user per month, manages up to 10 social accounts from one calendar, schedules unlimited posts, generates posts and images with AI, answers messages from one inbox, and monitors your brand and competitors. Professional, $199, opens unlimited social accounts, automated inbox replies and workflows, trend forecasting up to 90 days ahead and custom performance reports. Advanced, $399, adds streamlined approvals and co-working across teams, and Enterprise is priced on request. You can buy as many seats as you need, and each plan has a 14-day free trial. For a large team that wants monitoring, automation and reporting from one long-established vendor, Hootsuite is a reasonable choice. For most small and midsize teams, Sprout Social Essentials, Agorapulse or SocialPilot deliver similar day-to-day publishing and inbox work for less money.

Who it is for

Larger marketing teams and enterprises that want one platform for publishing, engagement, monitoring and custom reports.

Price

Standard from $99 per user per month; Professional $199 and Advanced $399; Enterprise on request.

Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Unlimited scheduled posts with AI post and image generation
• One inbox to respond to messages
• Brand and competitor monitoring on Standard
• Unlimited social accounts, automated inbox replies and custom reports on Professional
• Trend forecasting up to 90 days ahead and approvals on higher plans

Strengths and weaknesses

• Strength: Broad feature set from publishing to listening
• Strength: Unlimited social accounts from Professional
• Strength: Buy as many user seats as you need
• Weakness: Highest entry price on this list
• Weakness: Standard is limited to 10 social accounts
• Weakness: Approvals and co-working are kept for Advanced

Key facts

• Free trial: 14 days
• Paid tiers: Standard $99, Professional $199, Advanced $399 per user per month; Enterprise custom
• Social accounts: 10 on Standard, unlimited on Professional and above

Where it ranks

Hootsuite is No. 9 in our Best Social Media Management Tools verdict.