Karooya review

Karooya does one job: finding search terms that waste money and turning them into negative keywords. It analyzes up to 12 months of data, recommends negatives at the account and campaign level, supports shopping, DSA and broad match campaigns, and works with account-level and MCC-level shared negative lists on Google Ads and Bing Ads. Each subscription includes an account audit report and reports on text ads, device bid adjustments and keyword Quality Score. Pricing is a fixed fee per six months based on last month's spend: $300 up to $10,000, $900 up to $25,000, $1,500 up to $50,000 and $3,000 up to $100,000, with no setup fees. It ranks last because it does not manage bids, budgets or reporting, so most teams will use it next to another tool, but for a small account that only needs tighter negatives it is the cheapest paid option here.

Who it is for

Advertisers who mainly want to cut wasted search spend with negative keywords

Price

From $300 for 6 months for accounts spending up to $10,000 a month; free trial.

Pricing starts at $300 for 6 months.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Account and campaign-level negative keyword recommendations
• Comprehensive account audit report
• Analysis of up to the last 12 months of data
• Support for shopping, DSA and broad match campaigns
• Account-level and MCC-level shared negative lists

Strengths and weaknesses

• Strength: Entry plan is $300 for 6 months, about $50 a month
• Strength: No setup fees and pricing independent of keyword or campaign count
• Strength: Supports both Google Ads and Bing Ads
• Weakness: Narrow focus on negative keywords and audits, not bids or budgets
• Weakness: Price tiers rise with monthly spend, to $3,000 per 6 months at $100,000
• Weakness: Agency pricing requires contacting support

Key facts

• Starting price: $300 per 6 months
• Spend tiers: Up to $10K, $25K, $50K, $100K per month
• Platforms: Google Ads, Bing Ads
• Free trial: Yes

Where it ranks

Karooya is No. 8 in our Best PPC Management Software verdict.