Keyword Tool review

Keyword Tool is the pick for content teams whose audience searches outside Google. It pulls autocomplete suggestions from 17 platforms, including YouTube, Amazon, TikTok, Instagram, Reddit, Pinterest, Etsy, Perplexity and Bing, and labels each list with volume. The vendor states that Google and Bing volumes come directly from Google Keyword Planner and Bing Keyword Planner, while volumes for the other platforms are estimates based on clickstream data. That makes it useful for video scripts, product listings and social captions where phrasing differs by platform. Every plan includes the web interface, an API and MCP access. Starter costs $88 a month, or $68 billed annually, with 50 requests a day, volume for 50,000 keywords a day and 12 months of history. There is no free trial, only a 30-day money-back guarantee, and it does no rank tracking or audits, so most teams will pair it with an SEO suite.

Who it is for

Teams that create content for YouTube, Amazon, TikTok or Pinterest as well as Google.

Price

Starter $88 per month, or $68 per month billed annually; Growth $188, Scale $388 and Agency $788 per month.

Starter For solo marketers $88 /month
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Autocomplete keyword research on 17 platforms
• Google and Bing volumes sourced from their keyword planners
• Estimated volume for YouTube, Amazon, TikTok, Reddit and other platforms
• Historical trend data, 12 to 48 months by plan
• Web interface, API and MCP access on every plan

Strengths and weaknesses

• Strength: Covers platforms most SEO suites ignore
• Strength: API and AI integration included on every plan
• Strength: 30-day money-back guarantee
• Weakness: Highest entry price among the focused tools here
• Weakness: No free trial
• Weakness: No rank tracking, audits or backlink data

Key facts

• Platforms: 17
• Starter limits: 50 requests a day, volume for 50,000 keywords a day
• Annual discount: Over 20%
• Guarantee: 30-day money-back

Where it ranks

Keyword Tool is No. 9 in our Best Keyword Research Tools verdict.