Knock CRM review

Knock CRM is a front-office leasing CRM for multifamily owners and operators, not a full property management system. It focuses on what happens between a lead and a signed lease: prospects get an automatic email with a self-scheduling link, Knockbot answers questions about pricing and availability around the clock, and an intelligent to-do list keeps the hottest prospects at the top of each agent's queue. The Centralized Leasing Suite lets agents work leads from any community and refer prospects to sister properties, and the 360 guest card shows a prospect's history across the portfolio. Marketing teams get an Ad Spend report and multi-touch attribution built on dynamic number insertion and UTM codes. Pricing is only available through a demo, and you still need accounting software for owners and residents. It suits apartment operators that already run AppFolio, Yardi or similar and want a stronger leasing layer.

Who it is for

multifamily operators with centralized leasing teams

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Knockbot chatbot for tours, pricing and availability 24/7/365
• Self-scheduled tours from any website or app
• Centralized Leasing Suite with sister-community referrals
• 360 guest card with a prospect's visit and lease history across the portfolio
• Ad Spend report and multi-touch marketing attribution

Strengths and weaknesses

• Strength: Built only for multifamily leasing teams
• Strength: Browser-based Voice App for calls from anywhere
• Strength: Attribution uses dynamic number insertion and UTM tracking
• Weakness: No published prices; demo required
• Weakness: Front-office leasing tool, so accounting and owner reporting need a separate system
• Weakness: Little fit for single-family or small residential managers

Key facts

• Market: Multifamily
• Chatbot: Knockbot, 24/7/365
• Self-scheduling: Knock says 48% of prospects self-schedule

Where it ranks

Knock CRM is No. 7 in our Best CRM for Property Management verdict.