Leonardo.ai review

Leonardo.ai packs a wide model choice into a token system. Paid plans open more than 80 models, including FLUX and Leonardo's own Lucid and Phoenix models, and let you train personal AI models on your own images, ten on Essential and up to 50 on Ultimate, which helps keep a consistent product or character style. Premium and Ultimate add unlimited image generation at a relaxed pace on selected models, which takes pressure off token budgets for exploratory work. Unused fast tokens roll into a token bank up to three months of allowance. Team plans share tokens across seats, keep generations private to the team and allow model training with team tokens, starting at $24 per seat. The free plan is real but limited: 150 fast tokens a day, public creations and only the Auto model. For marketing teams the main friction is planning around tokens, since costs vary by model and quality, and the unlimited tier does not cover every model.

Who it is for

Content teams that want many models, custom trained styles and unlimited relaxed generation.

Price

Free plan with 150 fast tokens a day; Essential listed at $12 a month before tax, with up to 20% off on yearly billing.

ESSENTIAL $12 /month ex. tax.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Access to 80+ models on paid plans
• Personal AI models trained on your images, from 10 on Essential
• Unlimited relaxed image generation on Premium and Ultimate
• Team plans with shared tokens and private team generations
• API with pay-as-you-go credit and remove.bg background removal

Strengths and weaknesses

• Strength: Permanent free plan with daily tokens
• Strength: Unused fast tokens roll into a token bank
• Strength: Team plans can train models with shared tokens
• Weakness: Free plan creations are public and limited to Auto model
• Weakness: Unlimited relaxed generation covers selected models only
• Weakness: Team plans are priced per seat, from $24 per seat a month

Key facts

• Free plan: Yes, 150 fast tokens a day, public creations
• Essential: $12 a month, 8,500 fast tokens
• Premium: $30 a month, 25,000 fast tokens, unlimited relaxed images
• Team Starter: $24 per seat a month, 25,000 fast tokens per seat
• Models: 80+ on paid plans

Where it ranks

Leonardo.ai is No. 8 in our Best AI Image Generators verdict.