Review · Marketing
Loomly review
Social media calendar with approval workflows, post ideas, AI assistant and analytics, priced by plan.
By the TopToolAdvisor research desk · Updated November 5, 2026
- Features (35%)
- 8.1
- Ease of use (35%)
- 8.7
- Value (30%)
- 8.2
Loomly ranks eighth as a straightforward calendar for small teams that need approvals without per-seat pricing. Starter costs $49 a month billed yearly or $65 monthly and covers 12 social accounts, 3 users and unlimited calendars. That plan already includes approval workflows and roles, scheduling, advanced analytics, link shorteners, the AI Assistant chat and two social listening searches a month. Beyond, $249 a month billed yearly, raises the limits to 60 accounts and unlimited users and adds custom branding, custom roles and workflows, a hashtag manager and two-factor enforcement. Loomly also lists an ideas board, post inspiration, Canva export, Google Drive upload, saved replies, and Slack and Microsoft Teams integrations. The weak spot is the gap between plans: a team that outgrows 12 accounts or 3 users moves from $49 to $249. Engagement and reporting are also lighter than in Sprout Social or Agorapulse. For a small team with a fixed set of accounts, Starter is good value.
Who it is for
Small marketing teams that want a calendar with approvals and analytics at a flat monthly price.
Price
Starter $49 per month billed yearly ($65 monthly) for 12 accounts and 3 users; Beyond $249 billed yearly.
Starter 12 social accounts 3 users Unlimited calendars $65 Per month, billed monthly $49 Per month, billed yearly ($588 per year)
Quoted from the vendor pricing page on November 5, 2026.
Key features
- Approval workflows and roles on Starter
- AI Assistant chat, AI captions and reply with AI
- Advanced analytics and link shorteners
- Ideas board, post inspiration and post preview
- Slack and Microsoft Teams integrations
Strengths and weaknesses
- Strength: Flat price covers 12 accounts and 3 users
- Strength: Approval workflows included on the entry plan
- Strength: Free trial with no credit card
- Weakness: Big price jump from Starter to Beyond
- Weakness: Custom roles and the hashtag manager need Beyond
- Weakness: Social listening is capped at a few searches a month
Key facts
- Free trial: Yes, no credit card required
- Paid tiers: Starter $49, Beyond $249 per month billed yearly; Enterprise custom
- Accounts and users: 12 accounts and 3 users on Starter; 60 accounts and unlimited users on Beyond
Where it ranks
Loomly is No. 7 in our Best Social Media Management Tools verdict.
Alternatives we scored
- Sprout Social8.8
- Buffer8.7
- Agorapulse8.6
- Later8.5
Visit loomly.com · Questions or corrections: editorial@toptooladvisor.com