TopToolAdvisor

Review · Industry software

Novi AMS review

Association management software built by association staff, with membership, events, website, ecommerce and a deep QuickBooks Online integration.

By the TopToolAdvisor research desk · Updated November 10, 2026

Features (35%)
8.9
Ease of use (35%)
8.6
Value (30%)
7.2

Novi AMS was built by people who ran associations, and it shows in its focus on staff time. It combines a membership database, event management that can be configured in over 50 ways, a mobile-friendly website and content management system, ecommerce, task management for member outreach, communication tools and reporting. Its standout is accounting: Novi says it is the only AMS in the QuickBooks Online app store, and its financials are designed around that integration, which removes a common source of double entry for association bookkeepers. An open API and third-party integrations cover other tools. Pricing scales with annual revenue, from organizations under $400K upward, but the figures are not published in a form we could verify, so the price is marked pending. Associations that do not use QuickBooks Online lose much of the reason to choose Novi over WildApricot or MemberClicks.

Who it is for

Trade and professional associations whose accounting runs in QuickBooks Online.

Price

See vendor pricing (USD check pending); priced by annual revenue band.

US price check pending. See the vendor pricing page.

Key features

  • Membership database designed to avoid workarounds
  • Event management that can be customized in over 50 ways
  • Mobile-friendly website and association content management system
  • Ecommerce for selling products and services
  • Detailed financials with a QuickBooks Online integration

Strengths and weaknesses

  • Strength: The only AMS in the QuickBooks Online app store, per Novi
  • Strength: Designed by association staff, with a focus on staff adoption
  • Strength: Task management for one-on-one member engagement
  • Weakness: Prices are not shown as text; they depend on your annual revenue band
  • Weakness: Best suited to QuickBooks Online users
  • Weakness: Sales call needed to start

Key facts

  • Pricing: By annual revenue band, from up to $400K
  • Accounting: QuickBooks Online integration
  • API: Open API
  • Headquarters: Orlando, Florida

Where it ranks

Novi AMS is No. 6 in our Best Membership Management Software verdict.

Alternatives we scored

Visit noviams.com · Questions or corrections: editorial@toptooladvisor.com