NowCerts review

NowCerts is an agency management system first, but it covers enough of the CRM job that many small agencies can skip a separate tool. Every plan includes client and policy management, document storage, ACORD forms, custom workflows, sales pipeline management, a renewal center, an agency dashboard, interactive reports, billing and accounting, commission reconciliations and an insured portal. Essentials costs $99 per month with 1 user, Professional $169 with 2 users and Business $349 with 5 users, and any extra user license is $45. The add-ons are where costs creep in: IVANS carrier downloads are $35 extra on the lower plans and two-way texting runs through Twilio at additional cost. Training on Essentials is self-serve through NowCerts University, while higher plans add onboarding and a dedicated account manager. The sales tools are lighter than AgencyZoom, but the price of a full AMS plus pipeline is hard to beat.

Who it is for

Small P&C agencies that want one low-cost system for policies, renewals, certificates and leads.

Price

Essentials $99 per month with 1 user; Professional $169 with 2 users; extra users $45 each.

Essentials $99/ month
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Client and policy management with document storage
• ACORD forms and custom workflow management
• Sales pipeline management and a renewal center
• Billing, accounting and commission reconciliations
• Insured portal and email synchronization

Strengths and weaknesses

• Strength: Policy management and sales pipeline in one system
• Strength: Renewal center included on every plan
• Strength: Published prices with a $45 flat rate for extra users
• Weakness: Two-way texting runs through Twilio at additional cost
• Weakness: IVANS carrier downloads cost $35 extra on the lower plans
• Weakness: Essentials includes only 1 user and 10 GB of storage

Key facts

• Plans: Essentials $99, Professional $169, Business $349 per month; Enterprise by quote
• Users included: 1, 2 and 5 users; $45 per additional user
• Storage: 10 GB to 1 TB by plan

Where it ranks

NowCerts is No. 3 in our Best CRM for Insurance Agents verdict.