HubSpot CRM review

For a small business with two to five people selling, HubSpot is the safest first CRM because the free tier already covers the daily basics: contacts, deal pipelines, CRM import, a reporting dashboard and the Breeze Assistant. Two people can work in it at no cost for as long as they like, which makes it easy to prove the habit before paying. When the team grows past two seats or needs cleaner data, Starter adds required fields, permission sets and multiple currencies for $15 per seat per month, a price HubSpot marks as a new-customer discount. The bigger step is Professional from $50 per seat, where duplicate management, contact scoring, calculated properties and custom reporting live. Most small teams can stay on Starter for a long time. The tradeoff is that the cost curve gets steep at the top, so plan for it if you expect to hire several more reps.

Who it is for

Small sales teams that want to start free and pay only when they need more control.

Price

Free plan for up to 2 users; Starter from $15 per seat per month (new customer discount), Professional from $50, Enterprise from $75.

Starter Starts at $15/month per seat*
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Contact management and deal pipelines on the free plan
• CRM import and a reporting dashboard included free
• Breeze Assistant AI available on the free tier
• Required fields, permission sets and multiple currencies on Starter
• Duplicate management, contact scoring and custom reporting on Professional

Strengths and weaknesses

• Strength: The free plan is a working CRM, not a time-limited trial
• Strength: Starter is cheap enough for a team of three or four sellers
• Strength: Upgrades keep the same data with no migration
• Weakness: The free plan covers two users and 1,000 contacts
• Weakness: Custom reporting needs Professional at $50 per seat
• Weakness: The $15 Starter price is a discount for new customers

Key facts

• Free plan: Up to 2 users and 1,000 contacts
• Starter: From $15 per seat per month
• Professional: From $50 per seat per month
• Enterprise: From $75 per seat per month

Where it ranks

HubSpot CRM is No. 1 in our Best CRM for Small Business verdict and No. 1 in Best CRM for Startups and No. 1 in Best CRM Software and No. 1 in Best Free CRM Software.