Olo review

Olo is the platform behind digital ordering for large brands, and its feature set reflects that. Olo says more than 90,000 restaurants process online orders on its platform and that it connects with over 400 integration partners, so it works with the POS a chain already uses. Brands can use Serve, Olo's customizable white-label ordering engine, or plug in a custom front end through its API and webhook library. Ordering supports pickup, delivery, curbside and other handoff modes, with AI and ML-powered cross-selling, order throttling, a capacity rules engine, centralized menu management and support for virtual brands. Olo reports 99.99% uptime and full ownership of guest data. Related products cover direct delivery dispatch, payments, catering and loyalty. The drawback for most independents is that Olo publishes no pricing and sells through demos, and its depth is more than a single restaurant needs. It ranks last here on ease of use and value, not features.

Who it is for

Restaurant chains and fast-growing brands that need ordering at scale across many locations.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Serve, a customizable white-label ordering front end
• Support for pickup, delivery, curbside and other handoff modes
• AI and ML-powered cross-selling
• Order throttling and a capacity rules engine
• Centralized menu management for all digital channels

Strengths and weaknesses

• Strength: Olo reports 99.99% uptime
• Strength: 400+ integration partners including major POS systems
• Strength: Full ownership of guest data
• Weakness: No published pricing, demo required
• Weakness: Built for brands more than single restaurants
• Weakness: Delivery dispatch, payments and loyalty are separate Olo products

Key facts

• Restaurants on Olo Ordering: 90,000+
• Integration partners: 400+
• Uptime: 99.99%
• Pricing: Quote based

Where it ranks

Olo is No. 9 in our Best Online Ordering Systems for Restaurants verdict.