ON24 review

ON24 treats a webinar as the start of a campaign rather than a single event. The Essentials package covers webinars and videos, event management, integrations and performance analytics. Standard adds segment personalization, key moments, automated nurtures, AI-generated content and videos and advanced analytics, and Advanced adds content hubs and personalized landing pages. Its AI engine, called ACE, turns webinars into content, and the platform tracks engagement at the attendee, event and channel level so sales teams can see buying signals by account. Experiences can be personalized by company demographics, engagement level or account buying intent, and ON24 says attendees get more than 20 ways to participate. That depth is why it scores highest on features. It scores lowest on value because nothing is priced publicly and the platform is aimed at enterprise marketing teams with the staff to run segmented programs.

Who it is for

Enterprise demand generation teams that run large webinar programs and need account-level engagement data.

Price

See vendor pricing (USD check pending): Essentials, Standard and Advanced packages are quoted by sales.

US price check pending. See the vendor pricing page.

Key features

• Essentials, Standard and Advanced packages, with a virtual events add-on
• Segment personalization and personalized landing pages
• Automated nurtures and AI-generated content and videos
• Content hubs that keep webinars available after the event
• Analytics at the contact, account and campaign level with real-time integrations

Strengths and weaknesses

• Strength: The deepest engagement analytics and personalization on this list
• Strength: ON24 lists more than 20 ways for attendees to participate
• Strength: Content hubs and nurtures extend each webinar into a campaign
• Weakness: No published prices; every package is quoted
• Weakness: Built for enterprise programs, so small teams pay for more than they use
• Weakness: Personalization and content hubs sit on the Standard and Advanced packages

Key facts

• Packages: Essentials, Standard, Advanced
• Add-on: Virtual events on every package
• Pricing: Quote only

Where it ranks

ON24 is No. 7 in our Best Webinar Software verdict.