OptinMonster review

OptinMonster covers every common popup format and sells it in four tiers that differ mainly in triggers and traffic. Basic, at $9 per month for the first year billed annually, includes all campaign types, more than 700 templates, page targeting, time and scroll triggers, unlimited campaigns and subscribers, and an MCP server for creating campaigns with AI, but it is limited to one site and 2,500 campaign impressions a month. Plus adds A/B testing, device targeting and content locking with 10,000 impressions. Pro is the plan most list builders need, because it adds Exit Intent, countdown timers, campaign scheduling, webhooks, Zapier and badge removal across three sites and 25,000 impressions. Growth adds geolocation, onsite retargeting, coupon wheels and Shopify and WooCommerce integrations with 100,000 impressions. The main caveat is the renewal: first-year prices are introductory, and Basic renews at $210 per year. Impression caps also climb quickly on busy sites, so check your monthly pageviews against each tier.

Who it is for

Bloggers and small online stores that want exit intent popups at a low entry price

Price

Basic $9 per month for the first year billed annually ($108), renewing at $210 per year; Plus $24, Pro $29, Growth $49 per month on first-year pricing.

basic $ 9 /month save $102 $108 billed today renews at normal $210/yr
Quoted from the vendor pricing page on November 12, 2026.

Key features

• All campaign types, 700+ templates and an MCP server for building campaigns with AI on every plan
• Page targeting, time on site, scroll and page triggers from Basic
• A/B testing, device targeting and content locking from Plus
• Exit Intent, countdown timers, campaign scheduling, webhooks and Zapier from Pro
• Geolocation targeting, onsite retargeting, coupon wheels and ecommerce integrations on Growth

Strengths and weaknesses

• Strength: Basic costs $108 for the first year, the lowest paid entry on this list
• Strength: Unlimited campaigns and subscribers on every plan
• Strength: 14-day money-back guarantee on every plan
• Weakness: Exit Intent is reserved for Pro and above
• Weakness: Basic allows 1 site and 2,500 campaign impressions a month
• Weakness: First-year prices renew at full price, $210 per year for Basic

Key facts

• Entry price: $9 per month first year, billed annually
• Renewal: $210 per year on Basic
• Basic limits: 1 site, 2,500 campaign impressions
• Exit Intent: From Pro, $29 per month first year
• Guarantee: 14-day money back

Where it ranks

OptinMonster is No. 2 in our Best Popup Builders verdict.