TopToolAdvisor

Review · Marketing

Poptin review

A popup and form builder with a free plan, visitor-based pricing and an optional built-in email marketing tool.

By the TopToolAdvisor research desk · Updated November 12, 2026

Features (35%)
8.1
Ease of use (35%)
8.7
Value (30%)
8.8

Poptin keeps pricing simple by counting unique visitors per month, with the counter resetting monthly, and every tier includes unlimited popups and forms. The free plan covers 1,000 visitors on one domain. Basic costs $240 billed annually, which works out to $20 per month against $25 on monthly billing, for 10,000 visitors on one domain. Pro costs $564 per year for 50,000 visitors on four domains, and Agency costs $1,140 per year for 150,000 visitors and up with unlimited domains and premium support. All plans list subaccounts, team users, the Poptin API and live chat and email support, so even small agencies can manage client sites from one login. Poptin also sells email plans that add contacts, campaigns, segments and automations, starting with a free tier for 250 contacts and 500 emails. The trade-off is the domain limit on the lower tiers, and the free visitor allowance is small, so it suits a test or a very small site rather than a growing blog.

Who it is for

Small sites and agencies that want unlimited popups priced by unique visitors

Price

Free for 1,000 visitors a month; Basic $240 billed annually ($20 per month, $25 monthly) for 10,000 visitors; Pro $564 per year; Agency $1,140 per year.

basic save $60 $25 x 12 $240 billed annually /month
Quoted from the vendor pricing page on November 12, 2026.

Key features

  • Unlimited popups and forms on every plan
  • Plans priced by unique monthly visitors, from 1,000 on Free to 2,000,000 and more
  • Subaccounts for websites or clients and user access controls
  • Poptin API for connecting to your own apps
  • Optional email plans with segments, campaigns and automations

Strengths and weaknesses

  • Strength: Free plan with unlimited popups and forms
  • Strength: Basic costs $240 per year for 10,000 visitors
  • Strength: Agency plan allows unlimited domains
  • Weakness: Basic and Free are limited to 1 domain
  • Weakness: Free plan covers only 1,000 visitors a month
  • Weakness: Premium support is reserved for the Agency plan

Key facts

  • Free plan: 1,000 visitors a month, 1 domain
  • Basic: $240 per year, 10,000 visitors, 1 domain
  • Pro: $564 per year, 50,000 visitors, 4 domains
  • Agency: $1,140 per year, 150,000 visitors and up, unlimited domains

Where it ranks

Poptin is No. 4 in our Best Popup Builders verdict.

Alternatives we scored

Visit poptin.com · Questions or corrections: editorial@toptooladvisor.com