TopToolAdvisor

Review · Websites & hosting

Placester review

A self-serve real estate website builder with MLS and IDX search, lead capture forms and a built-in CRM.

By the TopToolAdvisor research desk · Updated November 10, 2026

Features (35%)
8.6
Ease of use (35%)
8.8
Value (30%)
9.0

Placester is the most complete do-it-yourself option for agents who want real MLS search on their own site. The Agent Essential plan, at $59 per month or $566 billed annually, includes the codeless builder, AI website tools, a single MLS integration, lead capture popups and forms, and a simple CRM. Agent Plus at $79 adds unlimited MLS integrations, map search, custom landing pages, home valuation pages and a CRM with lead activity and saved searches, and Agent Premier at $129 adds premium modules, advanced lead capture triggers, Zapier, custom JS and live chat. Separate broker and team plans add agent management, duplicated agent websites and lead routing. If you would rather not build the site yourself, Placester sells professional and custom setups and a Do It For Me service from $75 per month. The limits are on page counts and monthly email volume, so busy agents may need to move up a plan.

Who it is for

Solo agents and small brokerages that want an IDX website they can build and edit themselves at a published monthly price.

Price

Agent Essential from $59 per month, or $566 billed annually; Agent Plus $79 and Agent Premier $129 per month.

Explore plans that scale with your business, starting at $59/month.
Quoted from the vendor pricing page on November 10, 2026.

Key features

  • Codeless website builder with an AI website builder and editor
  • MLS and IDX integration, from a single MLS to unlimited MLS feeds
  • Lead capture popups, forms, landing pages and home valuation pages
  • CRM with lead activity, saved searches, drip campaigns and autoresponders
  • Separate plans for brokers and teams with agent management and lead routing

Strengths and weaknesses

  • Strength: Prices are published, with no contracts and a 14-day free trial
  • Strength: Annual billing saves 20% on every plan
  • Strength: Extra websites cost $25 per month on an existing subscription
  • Weakness: Agent Essential is capped at 25 pages and posts and 100 emails per month
  • Weakness: Multiple MLS feeds and advanced listing filters start on higher plans
  • Weakness: Native live chat is extra on the two lower plans

Key facts

  • Agent plans: Essential $59, Plus $79, Premier $129 per month
  • Annual billing: $566, $758 or $1,238 per year
  • Free trial: 14 days, no contract
  • Add-ons: Do It For Me service from $75 per month, content automation from $15 per month

Where it ranks

Placester is No. 1 in our Best Website Builders for Real Estate verdict.

Alternatives we scored

Visit placester.com · Questions or corrections: editorial@toptooladvisor.com