TopToolAdvisor

Review · Industry software

PriceLabs review

Dynamic pricing and market data platform for independent hotels, B&Bs, inns and aparthotels, priced per room.

By the TopToolAdvisor research desk · Updated November 11, 2026

Features (35%)
8.2
Ease of use (35%)
8.6
Value (30%)
8.8

PriceLabs comes second because it gives an independent hotel most of what a revenue manager needs at a price it actually publishes. Its Hyper Local Pulse algorithm calculates each room's rate from the property's performance, competitor rates, local events and market demand, recalculating daily, and it can adjust rates as occupancy changes at room or room-type level. Competitor tracking covers up to 350 nearby hotels and short-term rentals, which matters in markets where apartments compete with hotels, and you can tune how much each data source influences the price. Dashboards track RevPAR, ADR, occupancy and pacing against last year. Every recommendation carries a tooltip explaining how it was set. PriceLabs says core features are not gated behind premium tiers and support runs 24/7. The limits are scope and scale: it is built for small and independent lodgings, and at $19.99 per room per month a larger property should compare the total with a quoted RMS.

Who it is for

Independent hotels and small groups that want automated daily pricing and competitor tracking at a published per-room price.

Price

From $19.99 per room per month; 30-day free trial.

From $19.99/mo per room
Quoted from the vendor pricing page on November 11, 2026.

Key features

  • Hyper Local Pulse algorithm that prices each room from property performance, competitor rates, local events and demand
  • Automated tracking of up to 350 nearby hotels and short-term rentals with custom comp sets
  • Dashboards for RevPAR, ADR, occupancy and pacing, with forecasts and last-year comparisons
  • Occupancy-based optimization at room or room-type level using your booking data
  • Pricing tooltip that explains every recommendation

Strengths and weaknesses

  • Strength: Public per-room price and a 30-day trial with no credit card
  • Strength: Dynamic pricing, market data, rate shopping and reporting are included without premium tiers
  • Strength: Comp sets can mix hotels and short-term rentals
  • Weakness: Built for small and independent lodgings rather than large full-service hotels
  • Weakness: Per-room pricing adds up quickly for a property with many rooms
  • Weakness: Group and meeting space pricing is not part of the documented hotel product

Key facts

  • Starting price: $19.99 per room per month
  • Free trial: 30 days, no credit card
  • Hotel PMS integrations: 60+
  • Competitor tracking: Up to 350 nearby hotels and rentals

Where it ranks

PriceLabs is No. 2 in our Best Hotel Revenue Management Software verdict.

Alternatives we scored

Visit pricelabs.co · Questions or corrections: editorial@toptooladvisor.com