Whatagraph review

Whatagraph has moved upmarket to two plans, Max and Prime, both billed annually and sold through a demo. Usage is measured in source credits, where one credit equals one connected data account, and Max starts from 50 credits. Both plans include unlimited users and reports, IQ Agents that set up sources, build blends and ship reports, and Whatagraph IQ for report creation, chat and summaries. The data layer is a strength: pre-made and custom transformations, custom metrics and dimensions, currency exchange, and source groups and blends, with widgets loading from pre-synced storage. Reporting covers automated emails with PDF, linked report templates, version history, themes and white-label branding. Prime adds premium integrations, a custom report domain, transfer to BigQuery and Looker Studio, a public API as an add-on and tailored onboarding. The page we fetched showed only euro prices, so the USD check is pending. Small agencies will find the entry point high.

Who it is for

Larger agencies and multi-brand teams that want managed data blending and AI-run reporting operations.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• IQ Agents that set up sources, build blends and ship reports
• Automated emails with PDF and linked report templates
• Custom metrics, source groups, source blends and currency exchange
• KPI overviews with goals and alerts
• White-label branding, plus a custom report domain on Prime

Strengths and weaknesses

• Strength: Unlimited users and reports on both plans
• Strength: Data is pre-synced to Whatagraph Storage so widgets load from stored data
• Strength: Dedicated Customer Success Manager on Max
• Weakness: No self-serve entry tier; both plans start with a demo
• Weakness: Public API and BigQuery transfer are Prime add-ons
• Weakness: Billing is annual and priced by source credits

Key facts

• Plans: Max and Prime
• Usage unit: 1 source credit = 1 connected data account
• Data center: EU data center on both plans

Where it ranks

Whatagraph is No. 5 in our Best Reporting Tools for Agencies verdict.