TopToolAdvisor

Review · Marketing

Reputation review

An enterprise reputation platform for reviews, listings, surveys and social, with published per-location plans.

By the TopToolAdvisor research desk · Updated November 7, 2026

Features (35%)
9.0
Ease of use (35%)
7.6
Value (30%)
7.6

Reputation is an enterprise platform that now lists its plan prices, which makes it easier to compare than it used to be. Rep Core costs $80 per location per month and covers review collection, requesting and AI responding, plus business listings and SEO. Rep Core + Pulse, at $115 per location, adds Rep Score, reputation insights, an AI Reputation Manager, Pulse analytics and a basic survey. Rep Core + Surveys, at $150, adds six custom survey templates, email survey requests and targeted outreach campaigns. Enterprise plans for 125 or more locations are custom and include dedicated infrastructure and a customer success manager. Add-ons cover competitive insights, actions and ticketing, a social suite, premium review sources such as Yelp, Tripadvisor and Vitals, and CRM or EHR integrations. It is a strong fit for regulated, multi-location brands that want feedback analytics tied to reviews. For a single location, the per-location price and the setup effort are hard to justify against NiceJob or BrightLocal.

Who it is for

Multi-location brands in healthcare, automotive, real estate and financial services that want analytics and surveys with reviews.

Price

From $80 per location per month on Rep Core; Enterprise plans for 125+ locations are custom.

Rep Core $80 / location / mo
Quoted from the vendor pricing page on November 7, 2026.

Key features

  • Review management with collection, requesting and AI responding
  • Business listings and local SEO in the base plan
  • Pulse analytics, Rep Score and an AI Reputation Manager on Rep Core + Pulse
  • Customer surveys, up to six custom templates on the top plan
  • Add-ons for competitive insights, ticketing and social

Strengths and weaknesses

  • Strength: Per-location plan prices are published
  • Strength: Listings come bundled with reviews in Rep Core
  • Strength: Premium sources cover sites such as Yelp, Tripadvisor and Vitals
  • Weakness: Surveys and sentiment analytics cost $115 to $150 per location
  • Weakness: Ticketing and competitor tools are paid add-ons
  • Weakness: More setup than tools built for a single shop

Key facts

  • Rep Core: $80 per location per month
  • Rep Core + Pulse: $115 per location per month
  • Rep Core + Surveys: $150 per location per month
  • Enterprise: Custom, 125+ locations

Where it ranks

Reputation is No. 7 in our Best Review Management Software verdict.

Alternatives we scored

Visit reputation.com · Questions or corrections: editorial@toptooladvisor.com