Roofr review

Roofr ranks first because it covers the whole roofing sale, from measurement to payment, and publishes every price. The free Starter plan includes $19 measurement reports, 1 basic job board, 10 trial proposals, invoices and work orders, material ordering and unlimited users, which makes it easy to try. Measure+ starts at $109 a month billed monthly and cuts reports to $13 with 2 or 6 hour guaranteed delivery, plus waste factor and material calculations. Essentials, at $249 a month billed monthly, adds unlimited proposals and invoices, card and ACH payments, signable contracts and SMS. Scale, at $349, adds 7 custom job boards, crew management, job costing, a performance dashboard and QuickBooks integration. ESX files for Xactimate help on insurance jobs. The trade-off is that reporting and accounting sync sit on the top plan, and lead tools such as the Instant Estimator and AI Receptionist cost extra.

Who it is for

Small and mid-sized roofing companies that want measurements and a CRM from one vendor with published prices.

Price

Free Starter plan with $19 reports; Measure+ from $109 per month billed monthly; Essentials $249 and Scale $349 per month billed monthly.

6 HOUR 2 HOUR $109 /mo Billed monthly
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Roof measurement reports from $13 on paid plans, with 2 or 6 hour guaranteed delivery on Measure+
• ESX files that upload directly to Xactimate
• Proposals, invoices, work orders and unlimited e-signatures from Essentials
• Kanban job boards, calendar, automations and material ordering with supplier integrations
• Scale plan adds crew management, job costing, QuickBooks integration and role-based permissions

Strengths and weaknesses

• Strength: Free Starter plan with unlimited users
• Strength: Every plan and report price is published in USD
• Strength: Measurements, quoting and payments sit in one product
• Weakness: Job costing and QuickBooks sync need the $349 Scale plan
• Weakness: Instant Estimator and AI Receptionist are paid add-ons
• Weakness: Essentials and Measure+ include only 1 job board

Key facts

• Free plan: Starter, $19 reports and 10 trial proposals
• Users: Unlimited on every plan
• Report price: $13 on paid plans, $19 on Starter
• Add-ons: Instant Estimator $149 a month, Roofr Sites and AI Receptionist $99 a month billed monthly

Where it ranks

Roofr is No. 1 in our Best Roofing Software verdict.