Review · Industry software
Safari Portal review
A premium itinerary, travel portal and CRM platform for luxury advisors, tour operators and DMCs.
By the TopToolAdvisor research desk · Updated November 11, 2026
- Features (35%)
- 8.8
- Ease of use (35%)
- 8.0
- Value (30%)
- 6.8
Safari Portal aims at high-value trips where presentation matters as much as record keeping. Essentials includes unlimited itineraries and Lookbooks, a content library, Magic Import for turning supplier PDFs and emails into itineraries, CRM with pipeline and task management, forms with e-signatures and card authorizations, and invoicing and financials. Pro adds Travel Dashboards for clients, automated flight updates, travel insurance commissions, Zapier, API connections and custom contact profiles. The cost is the main hurdle: Essentials is $299 per month for one user plus $50 per additional user, and Pro is $399 for three users, plus taxes. Advisors with a host agency and businesses in their first years may qualify for a supported rate of $199 per month. A platform fee also applies to client payments. For luxury and safari specialists whose itineraries are the product, the features justify it; for volume leisure agents, cheaper tools cover the CRM job.
Who it is for
Luxury and safari-focused advisors and tour operators who sell with rich visual itineraries.
Price
Essentials $299 per month for 1 user plus $50 per extra user; Pro $399 for 3 users.
$ 299 per month, plus applicable taxes
Quoted from the vendor pricing page on November 11, 2026.
Key features
- CRM, pipeline and task management from inquiry through travel
- Forms, e-signatures and credit card authorizations
- Invoicing, payments and financials
- Magic Import that turns supplier PDFs and emails into itineraries
- Travel Dashboards, Zapier and API connections on Pro
Strengths and weaknesses
- Strength: Unlimited itineraries and Lookbooks on every plan
- Strength: 14-day free trial with no credit card
- Strength: Annual billing gives one month free
- Weakness: Most expensive entry price on this list at $299 per month
- Weakness: A platform fee applies to payments taken through Safari Portal
- Weakness: Zapier, API and custom contact profiles require the $399 Pro plan
Key facts
- Plans: Essentials $299, Pro $399 per month, Enterprise custom
- Supported rate: $199 per month for qualifying host agency advisors and new businesses
- Free trial: 14 days
Where it ranks
Safari Portal is No. 6 in our Best CRM for Travel Agents verdict.
Alternatives we scored
- Tern9.0
- TravelJoy8.9
- Travefy8.6
- VacationCRM8.3
Visit safariportal.app · Questions or corrections: editorial@toptooladvisor.com