Seller Assistant review

Seller Assistant is the strongest fit here for resellers, people who buy existing branded products wholesale or at retail and resell them on Amazon. The extension shows profit, restrictions and IP-Alert risk flags while you browse, and Pro adds a Bulk Restriction Checker for 4,000 ASIN checks a month on monthly billing. Pro costs $29.99 a month and includes 2 seats, plus preview allowances of the Business tools. Business, at $79.99 a month, adds a repricer for 250 products, a Price List Analyzer with 150k product scans a month, purchase orders, supplier and warehouse records, invoice parsing, landed cost tracking, FBA shipment sync, an MCP server and API, Zapier, Make and n8n integrations. Business Plus raises the limits for wholesale teams. Private label sellers will find little keyword research here, so this ranks below the research suites. Business comes with a 14 day free trial.

Who it is for

Wholesale and online arbitrage sellers who check restrictions, IP risk and profit on supplier products.

Price

Pro from $29.99 a month billed monthly, or $299.99 a year billed annually.

Pro For Amazon Sellers Growing Their Business $ 29 .99/mo billed monthly
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Seller Assistant extension with 10k lookups a month on Pro
• Bulk Restriction Checker and IP-Alert for brand and IP risk
• Price List Analyzer for supplier UPC and EAN lists
• Repricer, purchase orders, warehouses and FBA shipment sync on Business
• AI Supplier Finder, Seller Spy, Brand Analyzer and an MCP server

Strengths and weaknesses

• Strength: Pro includes 2 seats and costs $29.99 a month
• Strength: Restriction and IP checks are built in for resellers
• Strength: Business has a 14 day free trial
• Weakness: Built for resale models, less useful for private label product research
• Weakness: Repricer and Price List Analyzer get only starter allowances on Pro
• Weakness: Workflow management and integrations need Business at $79.99 a month

Key facts

• Pro price: $29.99 a month monthly, $299.99 a year billed annually
• Business price: $79.99 a month monthly
• Seats: 2 on Pro and Business, 5 on Business Plus
• Free trial: 14 days on Business

Where it ranks

Seller Assistant is No. 6 in our Best Amazon Seller Tools verdict.