TopToolAdvisor

Review · Marketing

Semrush Local review

The local toolkit inside Semrush, with a GBP AI Agent, Map Rank Tracker, listing management and review management.

By the TopToolAdvisor research desk · Updated November 7, 2026

Features (35%)
8.4
Ease of use (35%)
8.6
Value (30%)
8.0

Semrush Local makes most sense for teams that already pay for Semrush and want local work in the same place. Base costs $30 per location a month billed annually and centers on the GBP AI Agent, which audits a connected Google Business Profile, generates and publishes posts, posts photos and auto-replies to reviews, plus a Map Rank Tracker with 375 credits. Pro, at $60 per location, adds Listing Management across 70+ directories, review management and generation, advanced GBP management and 1,225 tracker credits, and US healthcare businesses can reach specialized medical directories. A Business plan for large companies is sold through sales. The automation is useful for owners who do not want to write posts every week, and the shared login with Semrush keyword and AI visibility tools helps agencies. The costs add up for multi-location clients because every location needs its own subscription, and listings sync is only on Pro.

Who it is for

Businesses and agencies already using Semrush that want local tools in the same account.

Price

Base $30 and Pro $60 per location per month billed annually; Business plan on request.

$ 30 /mo per location billed annually
Quoted from the vendor pricing page on November 7, 2026.

Key features

  • GBP AI Agent for automated post generation, publishing and photo posting
  • Review auto-replies on every plan
  • Map Rank Tracker with 375 credits on Base and 1,225 on Pro
  • Listing Management across 70+ directories on Pro
  • Review management and generation on Pro

Strengths and weaknesses

  • Strength: Shares one account with Semrush SEO and AI visibility tools
  • Strength: AI agent automates routine Google Business Profile work
  • Strength: Healthcare directories available in the USA
  • Weakness: Each location needs its own subscription
  • Weakness: Listing management requires the $60 Pro plan
  • Weakness: Additional users cost $20 a month

Key facts

  • Plans: Base, Pro, Business
  • Directories: 70+ on Pro
  • Map Rank Tracker: 375 credits on Base, 1,225 on Pro
  • Billing: Per location

Where it ranks

Semrush Local is No. 6 in our Best Local SEO Tools verdict.

Alternatives we scored

Visit semrush.com · Questions or corrections: editorial@toptooladvisor.com