Setmore review

Setmore is the low-cost choice for a small team that wants clients to book and pay online without building a full website. Every account gets a customizable Booking Page that shows services, availability and branding, with a team page, class and service links and a custom URL. A free Book Now button can be added to an existing website, and the same booking flow is available from Facebook, Instagram and Reserve with Google. Payments work online and in person on both plans, including Tap to Pay. The free plan covers up to 4 users with unlimited appointments and email reminders, while Pro, at $5 per user per month on annual billing, adds SMS reminders, deposits, recurring and video appointments, 2-way calendar sync and removal of Setmore branding. The limit is design: the Booking Page is a booking page, not a website, so you still need a site builder if you want more than a place to book.

Who it is for

Small teams that want a free booking page with payments and a Book Now button for an existing website.

Price

Free plan for up to 4 users; Pro from $5 per user per month billed annually.

free plan $0 per month, pro plan $5 per month, team $5 per month.
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Custom Booking Page with services, availability and branding, plus a team page
• Free Book Now button for websites, Facebook and Instagram, plus Reserve with Google
• Online and in-person payments, Tap to Pay, and deposits on Pro
• Unlimited appointments, group classes and custom cancellation policies
• SMS and email reminders on Pro, email reminders on the free plan

Strengths and weaknesses

• Strength: Free plan covers up to 4 users with payments and a branded Booking Page
• Strength: Low per-user price for Pro
• Strength: Book Now buttons for a website and social profiles
• Weakness: Not a website builder; the Booking Page sits beside your site
• Weakness: Deposits, recurring appointments and 2-way calendar sync need Pro
• Weakness: Setmore branding stays on the free plan

Key facts

• Free plan: Yes, up to 4 users
• Pro price: $5 per user per month, annual billing
• Booking channels: Booking Page, website button, Facebook, Instagram, Google
• Add-on: Live Receptionist, $99 a month, US only

Where it ranks

Setmore is No. 4 in our Best Website Builders With Booking Systems verdict.